Cable Quest - February 2019

In this issue

Achieving perfection in TV viewership measurement: As the digitization has spread in most of the regions in the country, it is time to review the viewership measurement system of TV channels, says TRAI in its consultation paper...

Cable Quest Magazine Description:

COMPANY PROFILE 
CABLE QUEST SATCOM PVT. LTD. 
(An INS Member & Empanelled with DAVP) 

Cable Quest Satcom Pvt. Ltd. is India’s leading media house for Television Broadcasting, Broadband and New Media industries. Started in 1994 it has remained in the forefront as the voice of the industry. Its flagship product Cable Quest, an industry journal is published simultaneously in English and Hindi every month and is undoubtedly the leader in the field. Its readership comprises of all industry segments including cable operators, broadcasters, TV producers, hardware manufacturers, studios, broadcast equipment vendors, IPTV, DTH and Mobile Operators, broadcast and broadband engineers and government officials in India and abroad. 

At present Cable Quest is read by more than 3, 00,000 industry professionals. With the advantage of both the major languages, Hindi and English, it reaches every nook and corner of the country apart from having a sizable readership in the SAARC region and other parts of the world. In India it is the first choice of the industry. Our readership profile is given below: 

Readership Profile: 

Cable Operators & MSO - 32 % 
Telecos, ISP & Broadband Operators - 07 % 
Satellite & Broadcast companies - 10 % 
Hardware manufacturers / Dealers - 15 % 
TV software Houses / Studios - 07 % 
Govt. Agencies / Educational/Engg. Institutions - 03 % 
Advertising Agencies and Media - 06 % 
Engineers / Consultants/Integrators - 12 % 
Associations / Embassies in India and Abroad - 01 % 
Others - 07 % 

The editorial content of Cable Quest includes information on new products and technologies, regulatory measures, marketing trends, new programs on various channels and industry news from all over the world. The main focus is kept on Cable TV, Satellite Broadcasting and Broadband with emphasis on convergence of telecom, multimedia and New Media. Cable Quest helps in generating opinions and changing the mindsets. 

At present Cable Quest leads all other trade magazines in circulation, content quality and production values penetrating from metros to rural areas. This is the only magazine that gives you true readership in Hindi dominated areas as well as the English speaking Southern India and the executive class. This has enabled us to acquire a vast international advertising clientele who wish to exploit the large and growing Indian market. The best of the Indian companies also rely on Cable Quest. Some of the clients include broadcasters like Star TV, Zee Turner, HBO, ESPN, BBC etc.