Campaign India - May 29 2015

In this issue

In this issue, we invite adland’s reactions to the indie culture gaining momentum and what networks can do to navigate the changing landscape. Harpreet Tibb of Kellogg India explains the brand's approach to the growing breakfast cereal market, ‘functional advertising’ and localisation. Contract Advertising’s Ashish Chakravarty reflects on the rise of the agency, drying up of advertising monies, and the 'tectonic shift' that the industry is facing currently. Elsewhere, MobiKwik’s Saurabh Srivastava and Xolo’s Sunil Raina discuss whether flash sales are best suited for launches online. In-depth reportage from IAA Debates tracks arguments for and against by Raghav Bahl, Vikram Sakhuja, Arnab Goswami and Rajiv Lochan on whether mobile will be the primary screen for news and entertainment in India in the next three-four years. Among international features, Chelsea FC’s Adrian New delves into how demands for success makes Asian devotees hard taskmasters. Read on.

Campaign India Magazine Description:

In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.

Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.
The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country