Business Of Fashion - April 2023

In this issue

Each year when I look forward to the India Fashion Forum (IFF), I find it natural to feel an anxiety that only rises and settles when it’s finally over. Over the years, I have realised that it’s the energy and surprises that the industry leaders and the audience bring to the gathering that create it. If the last edition was the best convergence of the year, then the 22nd edition was bigger and had fresher energy, and everything that happened or was shared there manifested the precise pulse of the industry.

The two-day event, held at the Conrad Bengaluru, was an extensive learning experience shared by people with handson experience in the industry. These are individuals who have built brands from scratch; leaders who have introduced global brands that have created their prominence in the market; industry experts who have been observing the market with a keen eye; designers who have created collection after collection; and retailers who have helped products reach the last mile. Their convergence at one place to share what they have done, which innovations they have discovered, what mantra has worked for them, and what the industry expects makes the forum all the more profound.

To give you an overview, we have featured some of the sessions in this issue. Find out in this issue who shared the most interesting ideas, who ruled the evenings, and who has been recognised for their achievements and contributions. Last but not least, as a part of our commitment to a green planet, in addition to using recycled paper, we have used soya ink to print this issue. Compared to traditional petroleum-based ink, it’s more environmentally friendly. I do hope you enjoy the issue.

DECODES THE DNA OF PROFITABILITY

The forum, held between February 28 and March 1, 2023 was a signi cant convergence of industry captains and observers to address how businesses can ensure long-term survivability in the backdrop of India emerging as a major global market.

10 mins

A PURPOSE BEYOND MERE PROFITABILITY

Today, the purpose of a brand goes far beyond mere profitability; its mission and values are manifested in its business decisions, corporate culture, and codes of conduct, not limiting to sustainability. It also addresses issues such as child labor, fair pay, ethical business practices, transparency and traceability.

4 mins

Green Is The New Black

The Indian economy will add another trillion of merchandise in the next 10 years, which means doubling the consumption. This is a great opportunity the country offers, Saloni Nangia, President at Technopak, India, shared in her keynote at the 22nd India Fashion Forum

5 mins

VISENZE: ENABLING DIGITAL SEARCH ACCURACY

Started in 2012, ViSenze says it processes over a billion queries a month from retailers, supporting them in-store and on e-commerce sites. Use cases range from enhanced visual search, product tagging, smart product recommendations, and retail analytics.

6 mins

INDIGENIZING FASHION TREND FORECAST

The need for India to emphasize its indigenous fashion trend forecast has gained more momentum over the years. How seriously this is being considered and how much it has evolved is resonated in how modern technologies such AI and deep learning are deployed to enable fashion trend forecast.

6 mins

IMAGES FASHION AWARDS 2023

HONOURING GREAT INSPIRATIONS

2 mins

SUCCESS STORIES BY TITAN'S BRAND CUSTODIANS

Titan’s journey has not only created great brands, built strong partnerships and delivered exceptional value to customers, but also produced some of the most outstanding business leaders. Its success story perfectly tted the theme of 22nd India Fashion Forum.

2 mins

Hemp Fabric: An Alternative To Cotton

Just producing 1kg of cotton fibre, which roughly amounts to the production of one t-shirt and a pair of jeans, requires around 20,000 litres of water. On the other hand, producing the same amount of hemp fibre needs less than 3,000 litres of water. This means that one saves 1,000-2,000 litres of water per t-shirt. The expansive use of cotton in today’s time has hence led to serious environmental concerns, such as soil degradation, water pollution and biodiversity loss.

4 mins

FULFILLING SARTORIAL NEEDS

Arrow, a brand with 167 years of legacy, was launched in India in 1993 by Arvind Fashion Limited. Today, it has over 200 exclusive brand stores in the country, and is available in over 1000 multibrand outlets. In an email interview with Images Business of Fashion, the brand’s CEO, Suman Saha said, The brand has to grow in double digits, that’s the main goal. As we scale, the focus will also be on transforming the brand for the postCovid consumer and re-establishing it as a contemporary brand without taking away its heritage value.” Excerpts of the interview.

2 mins

Blissclub: A community-first D2C brand

Minu Margeret discovered that women in India frequently have difficulty finding the right activewear due to lack of options, improper size, poor material quality, and the item's technical unsuitability for them. She felt that while some clothes were comfortable, they did not stretch enough, and those that did were too compressive. This resulted in the birth of Blissclub in 2022.

2 mins

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Business Of Fashion Magazine Description:

IMAGES Business of Fashion is a monthly resource for fashion retailers, brand owners and industry leaders in India. It delivers fashion business intelligence on emerging retailers, disruptive technologies and domestic and global brands that are making their mark in the industry at a time of unprecedented change.

With a 24 year old loyal reader base of over 60,000 top decision makers, fashion retailers and fashion buyers, spread across all sectors of the business of fashion in India, IMAGES BoF has constantly proven itself as easily the most focused and best targeted fashion business media in India.

Launched in 1992, the monthly magazine is an informed, analytical publication on the fashion business in the country. It has played the role of a catalyst in the retail evolution in India focused on and driven by branding, marketing and retailing of fashion in the country. It enables continuous information exchanges through its activities - facilitating networking among investors, retailers and brand leaders. The publication is amongst the country’s top recall business magazines in India and its reach extends to 2,00,000 of India's top decision makers in retail and retail support business.