Business Of Fashion - May 2022

In this issue

The summer season is here in full swing and has brought with it the hope of a fruitful period for the business of fashion retail in the country. In this issue we have thus laid focus on the casual wear market in India, a segment that has seen massive surge owing to factors such as increased spending power among consumers coupled with their desire to look good and dress well, a marked increase in the penetration of both international and domestic fashion brands in the market that has left the customer spoilt for choice, and the growth of e-commerce that has made fashion more accessible to the consumer.

And as this multitude of fashion brands aims for the discerning, perceptive customer’s attention, it strives to give to him the convenience of an omnichannel model that allows him to search for apparel, shop for it and maybe later return it if the purchase is unsatisfactory, as is convenient to him. But, in vying for their attention and with the tools of marketing available at their disposal, fashion brands must actually look to create differentiation for both the brand and the product, not merely what it portrays itself to be.

In the offlline space, too, fashion brands are looking at new ways to increase revenues. One practice that they see a bright future for is the collaboration between retailers and mall developers that has its own benefits. Many an expert believes that the coming together of the two to enhance the customer’s offline shopping experience has opened several doors for both. As always, I hope you find this issue insightful and beneficial.

LEVI'S BRINGS OUT NEW COLLECTION WITH DEEPIKA PADUKONE

Levi’s and Deepika Padukone have launched the second season of their collaboration with a new collection of hybrids, bright colours and new jean fits.

1 min

DUKE'S SPRING SUMMER'22 COLLECTION IS EASY ON THE EYES

Duke, one of India’s most reliable and favoured lifestyle brands, has brought forth their latest summer collection. In today’s world where youngsters like to be in the latest of fashion all the time, Duke is a brand that keeps their needs and wants in mind while making a new collection.

2 mins

JOCKEY JUNIORS LAUNCHES ‘TROUBLEMAKERS' CAMPAIGN

Jockey Juniors has launched its summer campaign – Troublemakers – conceptualised and executed by creative agency L&K Saatchi & Saatchi.

1 min

THE POWER OF ONE: AN OMNICHANNEL MODEL

IN THIS NEW POST-PANDEMIC WORLD WHERE ‘NORMAL’ HAS BEEN REDEFINED, STAYING CONNECTED DIGITALLY IS OF UTMOST IMPORTANCE FOR BRANDS. STORES ARE NOT LIMITED TO BRICK AND MORTAR ANYMORE. OFFLINE OR ONLINE, TODAY’S CONNECTED CONSUMER WAITS FOR NO ONE AND WANTS EVERYTHING TO BE AVAILABLE IN REAL TIME. TOP LEADERS FROM THE BUSINESS OF FASHION ANSWER SOME CRUCIAL QUESTIONS - HOW CAN BRANDS MOTIVATE CONSUMERS TO STAY LOYAL AND WHAT CAN THEY LEARN FROM THEIR PAST MISTAKES?

9 mins

MAPPING MARTECH & WINNING THE GAME

THE PROLIFERATION OF CAPABILITIES ACROSS OMNICHANNEL AND MULTICHANNEL TRENDS AND TECHNOLOGY CAN MAKE IT HARD FOR MARKETERS TO UNDERSTAND WHAT IS NEEDED AND WHEN. IS PERFORMANCE MARKETING A BETTER STRATEGY OR WHAT KPIS HAVE BECOME OBSOLETE ARE SOME OF THE QUESTIONS THAT RETAILERS HAVE A HARD TIME GETTING CLEAR ANSWERS TO. INDUSTRY LEADERS SHARE WITH US A WORD OF ADVICE FOR THE BENEFIT OF THE NEW-AGE MARKETER.

10 mins

Casual Wear: A Serious Business

Over the past two years, the very definition of 'casual wear' has turned on its head. The lines between casual and formal have blurred, be it traditional outfits or Western attire. We thus present to you an in-depth analysis of the nuances of the casual wear segment in India to reveal more than meets the eye through an overview of the market, future prospects, profitable segments and outdated practices.

10+ mins

Here Comes The Metaverse!

Time and again we’ve spoken about the realities of the new fashion retail world, and in those discussions the metaverse has often emerged as one of the most intriguing ideas. Since last year, there has been a considerable surge in the percentage of people who understand the concept of the metaverse, its possible implications and employment, and the tremendous opportunity it holds. Wunderman Thompson Intelligence, through its report titled ‘New Realities: Into the Metaverse and Beyond’, shares a brief outlook on this new digital universe and what fashion & beauty brands in the sphere have been up to.

7 mins

6 Tips To Stay Relevant In A Cluttered Industry

Success in the fashion sector no longer depends solely on designing clothes; users are searching for more benefits of owning and investing in clothing, and manufacturers are making changes to fulfil the needs of their customers. It is time to innovate and rethink your business models to reflect on the evolution of the fashion industry, leverage their expertise to scale and hence, remain at the forefront of business innovation and respond to the upcoming fashion trends promptly.

4 mins

MARKETING: A DIFFERENT-IATION BALL GAME

Today, customers are truly spoilt for choice when it comes to fashion. There are multitudes of international fashion brands and domestic brands – both D2C and traditional – that are all vying for the customer’s attention. It thus becomes extremely difficult for the marketing team of a fashion brand to create that differentiation in the market that helps attract more and more consumers day in, day out. We recently spoke to Ninad Umargekar, Chief Marketing Officer, JG Hosiery, on the subject to decipher some of these challenges and how they have dealt with them.

5 mins

INDIA'S COTTON ROOTS NEED NOURISHMENT

India is the third-largest cotton producer in the world. Cotton itself is the second-largest raw material to the textile industry in the country, which is also its second-largest job providing sector. Demand for this extensively cultivated crop is only expected to rise spectacularly in the coming years. It thus becomes crucial for the government to improve the artisanal and craftsman skill set through ITI (industrial training institutes) programmes, making the small cotton producers self-sufficient in setting up a small enterprise.

3 mins

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Business Of Fashion Magazine Description:

IMAGES Business of Fashion is a monthly resource for fashion retailers, brand owners and industry leaders in India. It delivers fashion business intelligence on emerging retailers, disruptive technologies and domestic and global brands that are making their mark in the industry at a time of unprecedented change.

With a 24 year old loyal reader base of over 60,000 top decision makers, fashion retailers and fashion buyers, spread across all sectors of the business of fashion in India, IMAGES BoF has constantly proven itself as easily the most focused and best targeted fashion business media in India.

Launched in 1992, the monthly magazine is an informed, analytical publication on the fashion business in the country. It has played the role of a catalyst in the retail evolution in India focused on and driven by branding, marketing and retailing of fashion in the country. It enables continuous information exchanges through its activities - facilitating networking among investors, retailers and brand leaders. The publication is amongst the country’s top recall business magazines in India and its reach extends to 2,00,000 of India's top decision makers in retail and retail support business.