Indian Jeweller - February - March 2023
Indian Jeweller - February - March 2023
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In this issue
February - March 2023
INDIAN JEWELLER TREND FORECAST 2023 - 12 TRENDS that will dominate in 2023
Indian Jeweller, with in-depth research aligning with contexts such as socio-cultural, economic, psychological, behavioural and political, uncovers macro jewellery trends that will dominate the industry in 2023
6 mins
Shine On, Coimbatore
An upcoming jewellery park, an all-new defence corridor, and the booming IT sector there is a lot going right for Coimbatore, finds Priyanka Talreja Garegrat
5 mins
MARKETING KNOW-HOW The Checklist for a Fool-proof Jewellery Campaign
To make an impact and reach the ideal customer base, it is essential to consider some crucial points when creating a marketing campaign. Sarojini Chatterjee speaks to Rajesh Ramaswamy, Co-Founder, The Script Room, who has worked on several Tanishq advertisements, to figure out what it takes to come out with a successful ad campaign
5 mins
Making a design worthy of cult following
Designing jewellery is a complex job, involving the interplay of several factors, and there is a constant battle between creativity and practicality. In such a scenario, how do designers make their creations stand out? Suneeta Kaul engages with five designers in an attempt to find out the answers
5 mins
Don't bore your customers with the same old designs!
Not all designs resonate with customers -- retailers have to come out with strategies to create more innovative and engaging designs that appeal to their target audience, says Priyanka Talreja Garegrat
5 mins
Why curating in-store events is key
In order to stay competitive, retailers these days have to up-level their relationships with their customers, and think of innovative ways to do so. This is all the more so in the field of jewellery retail, which is markedly different from other forms of retail. Holding in-store events might just be what the doctor ordered, says Suneeta Kaul
3 mins
The ABC of designing a retail jewellery store
Interior designer Farhan Sipai, of The Design Yard, who has been designing stores for legacy businesses, tells Sarojini Chatterjee what it takes to design a modern retail jewellery outlet, and the elements that need to come together for the final outcome to be in line with the brand's ethos.
6 mins
Managing Personnel: What Works Best-Autonomy Or Autocracy?
In order to get the best out of their employees, companies have to decide whether they need to follow an autocratic style of functioning, or a democratic style. Suneeta Kaul talks to a cross-section of retailers to figure out what they think is the best way to deal with their employees and teams
6 mins
SOUTH INDIAN MARKET PLEASED WITH IIJS TRITIYA
Jewellers had high expectations from the maiden edition of IIJS Tritiya -- the timing was perfect, with the event coinciding with Akshaya Tritaya, one of the most important events for South Indian jewellers
3 mins
Make Your Salesperson Comfortable
Aftab talks about designing a store keeping in mind the needs and comfort of the staff
2 mins
Indian Jeweller Magazine Description:
Publisher: International Journal House
Category: Fashion
Language: English
Frequency: Bi-Monthly
A to Z of jewellery industry, read industry news, special columns like personality plus, retail innovation, designscape, interface, etc International Journal House (IJH) and Gem and Jewellery Information Centre (GJIC) comprising The Journal House Group (JH Group) are non-government bodies which are dedicated to the all-round development and advancement of the Gem and Jewellery Industry and Trade.
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