India Outbound - July - August 2023

In this issue

Greetings from Team 𝙄𝙣𝙙𝙞𝙖 𝙊𝙪𝙩𝙗𝙤𝙪𝙣𝙙.

The July-August 𝟮𝟬𝟮𝟯 issue of 𝙄𝙣𝙙𝙞𝙖 𝙊𝙪𝙩𝙗𝙤𝙪𝙣𝙙 is out. Not a week goes by in India when a major film does not hit the screens. It is not just the producers and distributors, who keep close tabs on the box-office reception for these films. Tourism offices of most coutnries around the world also watch out for the next blockbuster in India as these films go a long way in promoting their destinations to Indian tourists, who have become the most-sought after group of travellers since the revival of global tourism last year. Aware of the almost-immediate impact of hit films on their tourism numbers, destinations have upped their game in making themselves attractive to film crews, with generous incentives and providing their best monuments and streets for film shooting. In this issue, we bring you testaments of what the film studios look for, what the destinations offer and how the market is becoming bigger every week.

In this issue, we also bring you a report from Visit Maldives Storytellers’ Conference that provided unique perspective on Maldives, through the thousands of tales that this archipelago, its people and its diverse flora and fauna have to recount to visitors.

Other Highlights of this issue:

Experience: Eilat, Israel
Adventure : A Day in Nature’s Pallette
Event Report : IPW2023 San Antonio
Interview : Staci Mellman, Senior Vice President, Brand USA
Travelogue : Compulsive Collector’s Curios

The issue also features several other destination reports, experiences and interviews with travel industry leaders.

LINING UP FOR LEAD ROLE

Keen to tap Indian tourists, competition rises amongst global destinations to lure Indian film studios to choose them as locations for their films

10+ mins

Not just big banners, destinations can target all platforms

While destinations from across the world are lining up to attract Indian filmmakers, they need a clear strategy and infrastructure in place, besides the financial incentives like tax rebates, Abhijeet Patil, Chairman of Globe Hoppers and an active player in bridging gap between destinations and Indian studios, tells India Outbound

3 mins

IIFA 2023: GLITZ & GLAMOUR

Yas Island in Abu Dhabi hosted IIFA 2023, a two-day film fiesta that teleported Bollywood's glitz and glamour, with the biggest stars in attendance

3 mins

India 4th in tourism spends in USA

Ranking fourth in terms of overall spends and sixth in number of visitors to the United States, India is a very important market for Brand USA, the destination marketing organisation of the US, Staci Mellman, Senior Vice President, Integrated Marketing for Brand USA tells India Outbound

2 mins

Jamaica to launch activities in Indian market

Jamaica expects its tourism receipts in 2024 to exceed the 2019 levels by over USD 1 billion. To promote the destination in new markets, Jamaica Tourism is looking at Middle East, India and China markets, Edmund Bartlett, Minister of Tourism, Jamaica, tells India Outbound

3 mins

Visit Maldives Storytellers' Conference Telling a Thousand Tales

Tens of thousands of tales emerge from Storytellers' Conference, a unique promotional event, hosted by Visit Maldives gathering over 80 journalists and social media influencers from across the globe

10+ mins

IPW Success Brings San Antonio on Indian Tour Operators' Agenda

The success of recently-concluded IPW 2023, the leading inbound travel show in the United States, held in San Antonio brought the Texan city to Indian travel trade's agenda

8 mins

Experience heritage, culture & cuisine in San Antonio

San Antonio, which hosted IPW 2023, the biggest travel trade show in the United States, has a lot to offer to visitors, Marc Anderson, President & CEO, Visit San Antonio tells India Outbound. With its well-preserved heritage, amazing range of experiences as well as one of the most diverse cuisines in the world, San Antonio is a perfect destination for Indian travellers, especially families and couples, to begin their exploration of the USA, he adds

3 mins

Discovering French Riviera's Artistic Soul

While glitz and glamour is the lifestyle of the French Riviera, history, art and culture is its soul! The towns of Antibes and Vence and villages around in Côte d'Azur give a glimpse of this

6 mins

Kempinski customises travel experience for Indian clients

Kempinski Hotels has seen a great rush of Indian visitors to its properties in Europe and Middle East in 2022 as travel picked up pace again. Amanda Elder, Chief Commercial Officer of Kempinski tells India Outbound that India currently accounts for 6 pc of its global business and that she is seeking to increase that share further

3 mins

Quality, not quantity is our focus

Having registered its best-ever first quarter this year, Jordan Tourism is seeking to build on the momentum by focussing on its key markets like Saudi Arabia, the USA, Western Europe and India, says Ahmed Alhmoud, Marketing Director of Jordan Tourism Board in an interview with India Outbound

3 mins

Daredevil Day at Dubai Parks & Resorts

Dubai Parks and Resorts, a collection of theme parks in Dubai, is an ideal family outing destination, with thrills and fun for all. But some of the rides are strictly for the daredevils

5 mins

Eilat: Israel's Tourist Beehive

Red Sea port city of Eilat is one of the most glitzy towns in Israel, attracting tourists seeking culture, adventure or heritage

4 mins

A Day in Nature's Palette

La Vallée des Couleurs in Mauritius is not just an artist's playfield, it is also a spot for serious adventure junkies

5 mins

Exploring Sultan Amir Ahmad Bathhouse

As in some other nations in West Asia or Middle East, bathhouses from the by-gone era are major tourist attractions in Iran as well, since they provide an intimate view of the ancient civilisations

4 mins

Targetting new segments of tourists from India

After a few very toughyears due to the Covid-19 pandemic and domestic instability, SriLankan Airlines has reported robust profits last year, says Richard Nuttall, CEO. He adds his focus is on expanding his largest market, India, by attracting new segments of visitors

3 mins

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India Outbound Magazine Description:

India Outbound is a magazine promoting Foreign Destinations in India. India is one of the fastest growing tourism markets not only in France but all over Europe. In 2010, over 12 million Indians travelled overseas as against 5.5 million visitors to India...