Selling Product as a Service
Much like a lot of Indian things, our manufacturing sector offers something to both the pessimist and the optimist.
The optimist will look at the sector’s meagre share of 3 percent in the global manufacturing output, alarmingly low when compared with other large economies – China (20 percent), Japan (10 percent), and of course, the US (18 percent). This, when one does not consider the manufacturing output per capita, which makes our present ranking look even bleaker. In terms of performance, our both our labor and capital productivities fare low. Compared with China and South Korea, for example, our productivity level, measured in GVA output per full-time-equivalent worker, is four times lower.  Sector-wise disparities are even greater – South Korea’s electronics manufacturing sector, for instance, is 18 times more productive than India’s. Even more, Indian manufacturers ostensibly operate well below their maximum capacity, with utilization ranging from 60 to 70 percent across sectors, according to RBI data.

Exciting Updates from Dynamic Manufacturing India !

We are thrilled to announce that the September-October 2024 issue of Dynamic Manufacturing India is officially out, and it’s packed with must-read insights and in-depth features. Our Cover Story, titled “Building India's Future: A Deep Dive with Dimitrov Krishnan, MD Volvo Construction Equipment,” explores the intersection of hashtag#innovation, hashtag#sustainability, and market leadership in the Indian construction landscape. Mr. Krishnan shares his vision on how Volvo Construction Equipment is driving change in the sector, embracing cutting-edge technologies while remaining focused on sustainable practices.

This edition also features:
A Feature Article on Aerospace, highlighting advancements in aerostructures, defense manufacturing, and space technologies, with a focus on India’s growing role in global aerospace supply chains.

A Special Feature on Machine Tools, diving into the latest innovations, precision engineering, and automation trends that are shaping the future of the industry.

Additionally, we have been actively attending key industry events such as Semicon India, Battery Expo, Rajkot Machine Tool Show, and PreciTech, allowing us to bring exclusive insights from the industry's biggest players.
With just three weeks left until the Samurai Awards & Conference 2024, excitement is building as we prepare to host over 50 speakers across critical topics, including Aerospace, Electric Vehicles, Machine Tools, and more

Featuring organizations and individuals who are empowering customers, channel partners, thereby positively influencing their social and natural environments

Inside Intro - In this special feature, we celebrate the visionaries and leaders who are making significant contributions to the machine tool industry. These influencers are not only advancing technological frontiers but are also setting new standards for efficiency, sustainability, and excellence. Their groundbreaking work is fostering a dynamic ecosystem where traditional manufacturing practices intersect with cutting-edge technologies, from automation and robotics to advanced materials and digitalization.

“Meshmix Media collaborated with Laghu Udyog Bharti – Karnataka Chapter to cover the manufacturing ecosystem of Belagavi, exploring the spirit of business owners and how the city is thriving in exports, job creation, and contributing to the bigger mission of ‘Make in India’ and ‘AATMA Nirbhar Bharat’. Mr. Dinesh Mishra, Senior VP , Strategy Meshmix Media, visited Belagavi and interviewed business leaders from diverse industries, highlighting edited excerpts from the discussions.”

Meshmix Media collaborated with Laghu Udyog Bharti – Karnataka Chapter to delve into Belagavi’s manufacturing ecosystem. Over the course of three days, I had the privilege of interviewing business leaders from various industries, including Aerospace, Automotive, Forging, Casting, Sheet Metal, all of whom are members of Laghu Udyog Bharti – Karnataka.

Dynamic Manufacturing India  current is a focussed issue on Electric Vehicle , Battery Manufacturing , Charging Infrastructure .

K. Soundhar Rajhan, Chief Strategy Officer,  Lakshmi Machine Works Limited, shares highlights and insights from his more than five-decade journey with the iconic company

The Making of an Icon
Established in 1962, Lakshmi Machine Works Limited (LMW) stands as a prominent Indian textile machinery manufacturer, uniquely positioned globally as one of three producing the complete range of textile spinning machinery. Beyond textiles, LMW also manufactures CNC Machines, high-precision Foundry Castings, and components for the aerospace and defense sectors. Serving customers in 63 countries, LMW delivers world-class products and services, backed by 60 years of engineering and manufacturing excellence. With a workforce of over 5000, the company boasts a turnover of INR 45,000 million and over 45 years of R&D experience. Operating seven manufacturing facilities in India and two worldwide, LMW continues to lead in innovation and quality.

Recently, we engaged in an insightful conversation with K. Soundhar Rajhan, LMW’s Chief Strategy Officer (CSO), who shared highlights and lessons from his five-decade journey with LMW. The following edited excerpts offer rare insights into the shaping and nurturing of this iconic company.

Dynamic Manufacturing India July-August 2023 edition is Industry Influencers 2023.

“Today, I can proudly say that every airliner has some part made in Belagavi.”
“It is ridiculous to have China-made Dosa Tawa sold in Mysore.” Mr. Aravind Melligeri, the founder, Chairman & CEO of Aequs, shared many more such exciting and informative insights in an engaging talk with DMI’s editor, Aanand Pandey. Excerpts have been edited for brevity and flow.

Aequs is a fast-growing diversified contract manufacturing company providing vertically integrated product solutions across its global customer base in the Aerospace, Toys, and Consumer Goods industries.  In a conversation with us, Mr. Aravind Melligeri, the founder, Chairman & CEO of Aequs, illustrated in depth his company’s distinct approach to manufacturing that could be a game-changer when global supply chains are in flux. And the world is seeking viable ideas for manufacturing and supply chains that can provide certainty, efficiency, and sustainability

Executive Profile: Aravind Melligeri, Founder, Chairman, and CEO, Aequs
Mr. Aravind Melligeri is laser-focused on creating long-term value through innovative strategies. Aravind’s differentiated approach to manufacturing has led India to increase in-country value-add and gain competitive advantage globally.

Over the last decade, he has built a vertically integrated aerospace ecosystem that drives scale and efficiency through co-located capabilities delivering end-to-end value streams. This unique ecosystem was awarded the prestigious “Global Airbus Innovation Award” in 2016 and recognized as the first of its kind in the world.

By leveraging its manufacturing ecosystems, Aequs reliably delivers supply chain efficiencies to its global customer base.  The company currently engages over 5,000 people at manufacturing facilities across India, France, and the United States.

EV Adoption: The India Story  

Presenting actionable insights and learnings from a power-packed panel discussion that had representation from top industry and government entities. Not to be missed. 

In December 2022, we spoke with leaders from the government and the industry about the important aspects of the electric vehicle adoption in India, particularly the ones pertaining to charging infrastructure and battery technology. Presenting, highlights that everyone that has anything to do with the industry, particularly the decision-makers, must pay close attention to. Speakers included Abhijeet Sinha, National Program Director, Ease of Doing Business, and Project Director – NHEV; Sameer Jindal, Director Engineering, MG Motor India; Uday Narang, Chairman, Omega Seiki Mobility; Narayan Kumar, Group Chief, Industrial Devices Division, Panasonic Life Solutions India; Manoj K Sundaram, Head Business Development, ZEISS; and Raman Upamanyu Business Development Manager – EV, Marposs India. Their views have been edited for length and brevity.

The global Metal Cutting Machine Tools (MCMT) market size was valued at USD 76 billion in 2022, projected to grow at a CAGR of 4.8 percent in the next five years, according to a recent Fortune Business Insights report. India is among the world’s biggest metal-cutting machine tools markets, with sectors like automotive, general engineering, energy, and aerospace being the major demand drivers. The industry faced one of its biggest challenges in recent history, with more than two years of uncertain growth, affected by global demand headwinds. In recent months, the sector has started to witness a level of activity and demand close to the pre-pandemic levels and that excitement is being seen around this year’s IMTEX, which is drawing exhibitors and visitors from India and overseas in large numbers. Our current issue focuses on the operations and growth plans of companies that are participating in the exhibition. Industry thought leaders who shared insights with us included Gautam K. Ahuja, the CEO & Managing Director of Gühring India; Rajesh Ghashi, Managing Director, CHIRON INDIA Machine Tools Pvt. Ltd; Dhiruj Sarda, Director, East Coast Magnets Private Limited; Sharad Kulkarni, Managing Director, Dormer Pramet India; Manoj K Sundaram, Head Business Development, Carl Zeiss India; Arun Upanal, Director, Upanal – CNC Pvt Ltd; Tridib Majumder, Managing Director, Quaker Houghton India, and Vineet Seth, Managing Director, Mastercam India. Presenting, their views on the sector, the challenges, demand drivers, and the offerings and the product launches that they plan to showcase at IMTEX 2023.

We in the media love to spot a revolution. A quick glance at today’s news shows me that we are in the throes of at least three. An OTT (Over-the-Top) revolution, a Khaadi revolution, and a “new green” revolution are all underway as I write. While I have no doubt that all these are trends of great import, I haven’t heard any news about people clashing on the streets over who will get to watch Netflix or wear a Khaadi shirt. 
Or perhaps the kind of ‘revolution’ that the media reports refer to are what Merriam-Webster defines as the type of revolution that causes “a changeover in use or preference especially in technology.”  Even if so, I wish experts were more diligent about using this term. That they would call an event or a trend a revolution only when it causes a real changeover, or as they say in consultant-speak, a paradigm shift. 
Let me give you an example of what I mean from the world of manufacturing. For many years now, analysts have been telling us that the fourth industrial revolution (IR) has arrived in the country.  Numbers, however, tell a different story. This year’s NASSCOM’s AI (Artificial Intelligence) Adoption Index, which covers industrial and automotive sectors, files our industry under the category of “enthusiast” on the AI maturity scale. Artificial Intelligence, as you know, is a key 4th IR technology. I’d argue that, while it’s great to be enthusiastic about a technology, we need a far stronger sentiment than that to start a revolution.

INDUSTRY INFLUENCERS 2022

LEADERS AND ORGANIZATIONS HAVING THE BIGGEST INFLUENCE ON INDIA’S MACHINE TOOLS INDUSTRY

It is understood that the second World War was won as much by machine tools as by machine guns.  The Japanese call them “mother machines” because they make all the machines possible.  The machine tools industry forms the backbone of the manufacturing industry worldwide, as it does in India. The World Machine Tool Survey 2021 put the Indian Machine Tool Industry at 11th in production and eighth in consumption globally. Presently estimated at about  Rs. 6,000 crore, the industry is expected to see significant growth in the coming year, as industries around the country start operating at optimal capacity in the new normal.

Dynamic Manufacturing India’s July-August 2022 issue is also its anniversary issue. As we do at this time of the year every year, we cover the best and the latest on the Machine Tools Industry.

This year, we bring to light leaders and organizations that are having the most significant impact on the industry on key parameters like industry reach, operational impact, collaborative measures, and their vision for growth of industry and their organization.

Indian Manufacturing: How to Achieve Gender Parity

 Six women industry professionals share valued experiences, perspectives, and advice on how to increase the participation of women in the Indian manufacturing sector, which is among the lowest across sectors

Keep it simple
Give us a simple story. Not a complex, layered story. 
A famous Bollywood actress, now a successful TV soap producer, said this to us years ago, to my then co-writer and me, after we had pitchedto her a story for a TV serial. “People want a hero they like and identify with and a villain that they hate. Don’t give us shades of grey, give us black and white.” I remember come back from the meeting disappointed, angry – and a bit disillusioned about the whole business of storytelling. 
It took years for me to realize that she was absolutely right. People are moved by simple stories. Stories of love, of sacrifice, of evil versus good. 
Life, however, is not that simple. Nor is any story that is true to life. We are complex creatures. Each one of us has a good side and a dark side. Therefore, telling a simple story is hard – harderwhen the subject itself is complex and layered.
Climate crisis is one such subject. Both climate activists and the skeptics have some pretty strong arguments to make. The activists – largely ignored until they gained mainstream popularity with Al Gore’s famous 2006 documentary, An Inconvenient Truth – cite science-backed data and evidence to say that the world is staring at a catastrophe

The week-long conference that concluded with an awards function covered the whole spectrum of industry verticals – automotive, aerospace, consumer electronics, healthcare, machine tools, and software solutions, to name a few. Please read the event report featured in this issue and visit the magazine’s YouTube channel (search for MeshMix Media) and our LinkedIn page to check out the complete coverage of the conference. 
Over here I want to tell you what has not been shared at any of these media platforms. And that is the names of people who worked tirelessly behind the scenes to make this enormous undertaking possible.

If team DMI was an orchestra – in many ways it was; it churned out a highly successful production this year – then Dinesh Mishra, VP Strategy, MeshMix Media was this orchestra’s conductor, producer, the cellist, the trumpeter, the bassist, and the person who managed stage lighting andthe box office, all rolled into one. Dinesh was the person who reached out to the dignitaries, got in the speakers, convinced the sponsors (not easy in these times, even tougher for a small media house), one who lit up the social media with event updates, and the one who ensured that all the parts moved flawlessly. I’ve lost count of moments when we in the team thought that this is it, we cannot make it happen, when it was only Dinesh’s grit, his fighter’s spirit, and a lot of savvy that saw this important event through.

Asking The Right Questions
Why does India – the world’s 5th largest economy and the second most populous country – contribute only 3 percent to the world's manufacturing output (China does 28.4 percent, the US, 16.6 percent)?
What will it take for us to excel in exports where we add maximum value to the supply chain?
In what ways can India's space program help the growth of local space and aerospace industry?
Would India benefit more from becoming an industrial economy than a service-oriented economy?
So many questions, so little time.
At Dynamic Manufacturing India magazine, we ask questions that are important, even if not comfortable. And that is okay. That is the job of a magazine that seeks to relay the voice of the industry. Which is why, last year, we, at DMI, went a step ahead and created Industry Samurai Awards. The idea was to recognize and felicitate manufacturers who were bravely facing the storm that the global economy and the worst pandemic in a century had unleashed on us.

THE AEROSPACE INDUSTRY: BRUISED AND IMPROVED

A studied look at how badly the industry has been hit by the pandemic, how it has been changed by it, and what industry experts say about its strengths and the recovery horizon 

The pandemic hit the global aerospace industry like a sledge hammer. The otherwise resilient industry has been pummeled by a formidable, invisible enemy that has gone for the industry’s jugular:international flight services – and to a lesser extent, domestic travel – have barely functioned since the start of the crisis.
 
Like many other industries, aerospace has been wholly unprepared to deal with the pandemic as it has faced a crisis of this kind for the first time in its history.The last pandemic of such scale and fury was the devastating Spanish flu of 1918-19;that was when aerospace had yet to become a global industry.Most aviation activity was limited to wartime use and pioneering flights. For perspective, in 1919, Boeing company was only three years old and British fliers Captain John Alcock and Lieutenant Arthur Whitten Brown had made the first ever flight across the Atlantic Ocean.

The Age of Digitalization

The current issue is focused on digitalization. Three longform articles, in particular, of the current issue contain detailed and in-depth information on how manufacturing companies are using digitalization to boost performance in ways that could not have been imagined only a few years before. 
For example, in the cover feature titled ‘The Era of Digital Transformation’, six senior industry executives from the machine-tools sector share unvarnished and useful accounts of the challenges that the pandemic has thrown in the way of the machine tool builders. And how digital technologies are helping them overcome many of these issues. 

Then a Mckinsey article titled ‘How a steel plant in India tapped the value of data’ details how Tata Steel's Kalinganagar plant used advanced data analytics to achieve high performance rates and, in the process earned global acclaim. 
In addition, we have excerpts from a highly engaging conversation with Pradeep Patil, Managing Director, TRUMPF (I) Pvt. Ltd where he speaks about the present and upcoming market trends; and the inherent role of digital technologies that are shaping them.

Three Mega Trends – Is India's Automotive Industry Prepared?

The history of the automotive industry has been one full of disruptions and churn. But the industry has also been one that believes in the wisdom: When life gives you churn, make butter. 

Whether it is assembly-line production, advancements in combustible engine (CE) technology, or the introduction of autonomous and connected cars, the automotive industry has a history of turning every challenge, every adversity into an opportunity. 

The last few years have been particularly tough on the industry. Wild swings in crude oil prices, stricter regulations, supply-chain disruptions due to trade conflicts; a host of such challenges and more have impacted the industry’s growth curve. As a result, the year 2019 ended 10 years of continuous growth – global car sales fell by 4% and production by 5%. India’s industry fared no better where car sales declined even further by 12%.  

Then the mother of all challenges – a once-in-a-century pandemic – hit us in 2020. Automotive was among the worst-hit industries. Stakeholders say that the pandemic set back the Indian auto industry by about four years. Global OEMs, even though helped by a recovery in the final three months of the year, still posted a double-digit decline in sales in 2020. 
True to its grit, the auto industry has responded to these challenges by bringing out the big guns of innovation during the last few years. 
Electrification, car connectivity and autonomous driving have been some of the major tech innovations that offer immense hope for this resilient industry in the coming years.
Three Mega  Trends - Electrification, Digitization, and a perceptible shift from public transit and shared mobility. At DMI we will dive into this topic. What are the megatrends in the auto industry, how they portend to transform the global industry, and how prepared the Indian auto industry is in not only adjusting to these trends but also leveraging them for future growth?

Not Just Fair Weather Partners
Seenivasan Balasubramanian, CEO, IAMPL speaks about the how the company leveraged the unique strengths and rich legacies of Rolls-Royce and HAL to build a world-class manufacturing force.
If there is any organization that best represents the orientation of India’s A&D (Aerospace and Defence) sector’s aspirations, it is IAMPL. 
A quick look at IAMPL’s genesis reveals why. IAMPL (International Aerospace Manufacturing Pvt. Ltd.) is a joint venture between British aerospace and defence major, Rolls-Royce, and India’s iconic aerospace engineering company, Hindustan Aeronautics Limited (HAL). Established ten years ago, IAMPL has achieved several important milestones and is now counted as a category-leading supplier in India’s A&D manufacturing ecosystem.
Seenivasan Balasubramanian, Chief Executive officer, IAMPL spoke about the company’s journey, its implementation of best-in-league manufacturing techniques, how it negotiated the challenges presented during 2020, and what it plans to showcase at Aero India 2021, with DMI editor Aanand Pandey

The Year’s Five BIG Trends  in the  Manufacturing Industry

Highlighting five manufacturing trends that emerged or accelerated this year. By Aanand Pandey

'Truth, like gold, is to be obtained not by its growth, but by washing away from it all that is not gold,' wrote Leo Tolstoy. To a tool maker, this must sound a lot like machining, and rightly so. The same rule should apply to doing a trend analysis report such as this one. Therefore, we have gleaned the following five trends through the process of chipping away all the detectable media hype and bias surrounding them and others, and checking closely to see if they have enough inertia in them to persist into the future

A Collector’s Edition

It is mid-October and we are still not out of the woods. But some things have become clearer than they were at the beginning of the crisis. 

At MeshMix Media, thankfully, we decided to do both — act positively and connect — early on in the crisis. And the results were rewarding. In mid-March, we started a talk series with the decision makers of the industry — entrepreneurs, CEOs, function leaders — those who have the proverbial skin in the game, and asked them all the important questions. What is your organization going to do to deal with the situation? How are you keeping up the morale of your employees? What are the industry’s main strengths and weaknesses? How should these be leveraged or addressed? The leaders responded with amazing clarity and insight
The following pages are a treasure trove of such insights. Indeed, this issue is a collector’s edition for anyone who is a part of the manufacturing industry here or anywhere in the world. Don’t believe me? Take a look yourself.    

Stay resolute. Stay safe.  
Editorial By - Mr Aanand Pandey, Editor in Chief

The stakeholders of India’s auto manufacturing industry, be it the OEMs, auto component manufacturers or machine tool makers, have been facing one challenge after another – a slowdown, the BS6 norms sprint, and now Covid-19. How are they holding up? Industry voices share their perspectives and experiences. 

In early February, during the week that Auto Expo 2020 was held at Delhi’s Pragati Maidan, worries and concerns around Covid-19 had begun to grow, particularly among countries, companies and people who had close economic ties to China and were therefore keeping a watch on the epidemic that had began to take root along the New Silk Road from China to Western Europe. Among them were event organizers and automotive manufacturers who had begun to exercise some degree of caution. As a result, not only the expo had restricted the entry of travelers of any nationality coming in from China, but even the expo participants came in well-informed about the growing menace of Covid-19 and its probable impact on Indian manufacturing. 
MeshMix Media’s Senior VP Strategy, Dinesh Mishra visited the Auto Expo, and spoke with prominent auto component and machine tool manufacturers at the show on various important issues ranging from the state of India’s auto industry, the adoption of BS6 emission norms and its impacts, and how Coronavirus could likely effect the manufacturing sector. The following cover feature contains excerpts from the talks held at the show, which give many insights into how the industry has been dealing with myriad challenges, many of them unprecedented, in a bid for growth.

Our Current issue is Metal Forming special issue and it highlights case studies , Featured content , interviews of Industry leaders .

This issue focused on  Round tool , 3D Experience and Solar power .

Case studies / Features on Indian Manufacturing Industry .

ADDITIVE MANUFACTURING SPECIAL

3D PRINTING’S INDIA STORY
) Industry leaders illustrate the status and roadmap of adoption & evolution of 3D Printing (a.k.a Additive Manufacturing) in Indian manufacturing.

‘3D PRINTING HOLDS GREAT PROMISE FOR HUMANITY’S FUTURE’

3D Printing Can Help Usher In the Maker Movement 

We work hard at making every issue a special, and sometimes our work pays off truly spectacularly, as it has this time. Our special on 3D printing – also referred to as additive manufacturing – started as an effort to explore its current state of development and adoption globally, and the level of awareness and adoption the technology has gained (or not) – in India. What started out as an exploratory endeavor, soon turned into an illuminating journey, as we got incredible opportunities to interact with leaders in this space. To give you an idea of the tremendous scope and depth of the insights that we have been able to bring to you, let me share names of some of the thought leaders who have contributed to this issue. Ms. Renuka Srinivasan, Director- SIMULIA WW, Dassault Systemes; Rajiv Bajaj, Managing Director, Stratasys India and SEA; Dr. Vishwas R Puttige, Business Head, amace solutions Pvt. Ltd; and Prasad Rodagi, Founder Director, Altem Technologies are among the eminent 3d-printing industry thought leaders who not only shared their perspective of the technology, its current state and the future, they really delved deep into the subject to give us fascinating facts, solutions and case studies that could only come from those who are spearheading the 3DP revolution, helping large and small companies gain from the tremendous benefits of the technology.

Its our 3rd Anniversary issue and special story on Make in India 2.0

Our May - June 2019 issue key Highlights are , Make in India - Made for India - Export for India -  Smart Factory Solutions from Panasonic , Wall clock Manufacturing , Additive Manufacturing , Factory Visit , event  Report

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