Lace n Lingerie - July 2022

In this issue

The July 2022 issue is Now on E Stand: The Science behind Bra Straps, Sports Bra- A complete Guide to Buying a Sports Bra, Elastane- Is it a Fibre, Rubber, or Fabric? WebEngage: A platform that's taking the world by storm. The New French Lingerie Show- Magic in Paris. Brand Buzz: Spykar Underjeans It's all in our Jeans, MINDSET is what separates Best from the Rest-Mr. Santhosh Krishnan Commercial Director Triumph,-India, Srilanka on his plans and the way ahead

Hailey Bieber a stunner in Lacy Lingerie Photoshoot

Hailey Bieber appeared in a VS ad recently in a lacy thong and bra set that created quite a flutter in Social Media.

1 min

Kim Kardashian sizzles in a silver and black swimsuit

Model, businesswoman, and media personality, the stunning Kim Kardashian stunned fans with her sensational bikini pictures while holidaying in Tahiti.

1 min

Star footballer Cristiano Ronaldo's girlfriend sleeps in 'beautiful lingerie' to keep their relationship intact

Cristiano Ronaldo's girlfriend recently made a statement saying that she sleeps in 'beautiful lingerie' to keep the fire burning in their relationship.

1 min

THE HISTORY AND EVOLUTION OF BRA STRAPS

Shoulder straps are the unglorified/unsung heroes of the bra. They have always been an integral part of the design, quietly providing secondary support, an expert at enamormentions. The origin of bra straps starts with the shift from corsets to brassieres. The early designs of bras were nonpadded, wire-free styles that required shoulder straps to hold the fabric on top. Even as brassieres evolved over time to bras to padded and sports bra, shoulder straps continue to be an integral part of a bra design. While straps play a role in providing additional support, their primary importance lies in guiding and ensuring the positioning of the bra is intact for a more comfortable fit.

6 mins

What Jeans Lovers Look for in Their innerwear

With a penchant for defining dressing styles, executing exciting new product launches and a zest for creating fashion for young India, Spykar is known for its well complimented products. These come with surprising fashion staples that add a hint of play, as a key signature element of the brand. Truly a brand for young and growing Indian consuming class.

5 mins

DOLLAR ropes in Yami Gautam as the face of Dollar Missy

Dollar Industries, one of the leading hosiery brands in India, has signed actress, Ms Yami Gautam as the Brand Ambassador for Dollar Missy, the premium and fashionable female wear brand which offers legwear, and basic inner wears.

1 min

Bhumi Pednekar and Nykd collaborate on a lingerie line

Until now, lingerie has been broadly an off limits discussion, with one's family or peers. It has been a taboo subject in India. Infact the clotheslines also don't display lingerie on the balconies.

1 min

Mind-set is what separates the Best from the Rest

Triumph International (India), one of the world's leading manufacturers of lingerie unveiled its 2022 collection for brand 'Triumph', its sportswear brand 'Triaction' along with their sister brand 'sloggi' - the world's most comfortable innerwear brand, at the 12th Annual Triumph Fashion Show recently in Goa

5 mins

Guide To Buying The Best Sports Bra!

It's awful to have to suffer through a workout just because you're wearing an improper sports bra. Having a good sports bra can help improve your running performance.

6 mins

Customer engagement for D2C labels witness a transformation due to WebEngage

Marketers can now store user data, provide actionable insights, and manoeuvre omnichannel campaigns by using their influence and insights from users to offer a state-of-the-art end-user experience. This single suite for marketers is a leading full-stack Retention OS WebEngage that helps brands leverage on the customer base through its users' lifecycle through web messages.

2 mins

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Lace n Lingerie Magazine Description:

Lace-n-Lingerie is India's pioneering and premier publication in the field of lingerie, business and fashion. What was once a taboo subject in India; Lace-n-Lingerie has handled this subject with sensitivity, panache and verve and brought style trends to the fore. More and more lingerie professionals including you and me rely on this magazine to bring a special spark in our lives. Gifting lingerie is very tricky business; you don't want your girlfriend or your beau to feel belittled where even one size small reflects your incompetence while one size too big can also reflect that you are seeing more than one. This magazine takes the guess out of the guess work and gives you easy tips to become a lingerie expert in no time and you'll be loved by women all over! Well who doesn't want to be... Read L-n-L regularly.