“Stay Strong Even When You Feel the Whole World is Falling Apart”
The planet is tackling humanity’s biggest crisis since World War II. Almost every country has been shaken by the devastating Coronavirus disease (COVID-19). An outburst from China has gone everywhere. In the last few months, Corona’s epicentre has been shifted from China to Europe to the United States and now to India. 

Indisputably, this Coronavirus has put the world economy at a foremost threat. Coronavirus devastated the economic fundamentals of global trade. Analysts have identified this outbreak because of hyper-globalisation or starting of de-globalisation. Nevertheless, the world is going to face recession, and global losses, according to experts. But we cannot stop living life and find an alternative to move ahead. It is high time that we accept the situation, fight the challenges. The initial days of the COVID put everyone on hold, but now people started emerging out with innovative ideas and thoughts.

We spoke to a few jewellery experts and they shared with us some beautiful and innovative ways defining the ‘New Normal’. The transformation of thoughts from pre-COVID situation to present and post COVID. A must-read article that will make us realise that we can sustain and survive the toughest of the phase.

I am ending my note with an appeal to stay safe and maintain the social distancing norms and value every life around you. Together with persistence and rational, we can overcome the pandemic. 

Each metal in a decorative piece holds a stylish foundation, maintains in
vicinity gemstones and creates a structure that makes the entire layout
work. Indeed, the metal has its unique elegance. And metal is the simplest
item inside the jewellery in lots of designs.
Metals generally used in best jewellery are referred to as valuable metals.
They consist, historically, of platinum, gold, and silver. Fine jewellery today
is also made from sterling silver, cobalt, palladium, titanium, tungsten
carbide (titanium and tungsten carbide are more likely for use in men’s
jewellery), or even space-age ceramics.
Take a tour with us to recognise the type of metals making a wave inside
the jewellery phase and the way they flaunt it’s style. Love is in the
air and it that day of the year to make the loved one feel special, and
what better way to do that than to give something special to someone.
In keeping with the spirit of Valentine’s Day, jewellery shops in the city
deliver unique V-day collections to appeal to those who feel the ‘ value of
their weight in gold ‘ of their love. Find out in our edition the jewellery for
valentines that will make your day special.
“To love oneself is the beginning of a lifelong romance.”

Jewellery has always played a vital role for centuries in culture, used even by the remote Ancient Civilizations to modern populations. Some of the most sought after and expensive stones have passed from person to person over that time, donated or sold for vast sums of money. Ranging from shoes to brooches to clutches, idols, jewellery boxes and much more which have adorned kings, queens, emirs, and even modern socialites.
Our latest edition will be a visual treat flaunting their way with global trends and surprisingly creative jewellery accessories. A tête-à-tête with Sanjeev Mehta and Ambika Narayan of Apranje Jewellers talks about personalised jewellery and their focus on creating diamonds pieces that will become heirlooms. 
An exclusive interview with dancer, actor, choreographer Sreedevi Unni talking about how jewellery is an essential thread in the fabric of her life. She takes us down the memory lanes of her childhood and tells us what made her fall in love with jewellery and what keeps her excited about owning a piece.
In the tapestry of information and trends, weaving a perfect picture of jewellery this issue.
Happy Reading ! 

‘A coloured diamond always finds its way to its admirer’

The year is coming to an end and we are this is the time of that we are surrounded by festivities, celebrations, family get-togethers. It is the season filled with love, fun, shopping, and exchanging gifts. When talking about gifts what would be the best option other than gifting jewellery. A small or big piece of jewellery will be a perfect gift for our family, relatives and friends, creating experiences to create moments.

This festive season, the J Mag is filled with its celebration spirit and brings you the hues of diamonds will be a treat to all. Coloured diamonds are diamonds that have a noticeable bodycolour when viewed in the face-up position. Brown and yellow are the most common colours in natural coloured diamonds. Diamonds with natural pink, blue, orange, green, red, and violet body colours are extremely rare.

Fest upon the beautiful trends in colour diamonds and we help you to source them as the beautiful jewellery to your loved ones.

It is our One Year Anniversary!
Oh Boy! The time flies!
On the one hand, it feels like I have been so busy with the editions but when I pause to look back, I wonder, Where did the months go?” It’s been a year of enthusiasm, highs and lows, long workdays and sleepless nights, but I wouldn’t trade it for any other.
This previous year has tutored me so many lessons, faced many challenges and stood right there fighting the odds. When I look back it was worth every moment as without these learning, The J Mag wouldn’t have made it this far. 
A beginning of a new year with new ideas and more excitement, I wish to serve you with the same core values as the first year. To commemorate the first anniversary of the magazine, we bring to you The J Store- A store where one can search through expertly curated collections from trusted jewellery brands. The J Store will be operational by January 2020.
I invite you to feast your eyes on our beautiful anniversary cover below to see the rest of the amazing features we have for you in this issue which will take you to the best of our one year.
I thank you for being a dedicated reader. This first year would not have been possible without you. I am also incredibly grateful to the entire J Mag Team, who work tirelessly to bring you this publication. 
Here is to many more years of being together!

Every woman loves experimenting with fashion and they can never say no to different styles and trends keep exploding now and then.  
When it is fashion talks, it is not just about attires and shoes.. The other section that shouts for attention is jewellery. Trending jewellery plays a vital role in dressing up the women and sometimes even men of today.
One can see the jewellery making waves with crazy colours, design madness in giant proportions. Every year a new trend is evolved and the year 2019 is not different. Designers are experimenting with statement pieces and cocktail jewellery adding bright colours, spiritual designs, and even silhouettes.
 Cocktail jewellery and especially the rings play a big status symbol. Grabbing the attention is the speciality of this jewellery. Today, it is all about blending simplicity with maximalism, elusiveness with flagrancy. It is about being open to the world and familiarising them with your personal preferences. 
This edition exhibits some of the most stunning looking cocktail jewellery pieces that you are looking to flaunt. 
Breakdown the walls and stand out with your edginess. Be daring, grab your desired cocktail piece and get ready to slay with your confidence! 

 Pearls have always captivated people for centuries with its classic lustre and beauty. Ropes of pearls, be it short, long or layers of strings, they have always been fabulous. They are one of the oldest gems representing royalty, elegance and glamour.  The most interesting thing about pearls is that they are the only gems produced by a living animal which requires no cutting or polishing, and this makes them unique and near-universal appeal. 
Pearls blend with any metals and enhance perfection and have an eccentric sense of fashion. From centuries-old jewellery to more modern glorious displays belonging to royalty, movie stars and other rich and famous, pearl drenched jewellery has created a niche for itself.  It is beyond a gem, represents a wide range of virtues, from knowledge and experience to strength and integrity.
 Our Pearl Jewellery edition offers a plethora of interesting stuff that will grab your attention. Celebrities love for the pearls, the famous Mikimoto pearls and strings of pearl-studded jewellery, all of it in this edition of The J Mag. 
 So, ‘If you need a pearl then dive for it’
 Happy Diving!!!

What are antiques? I would always say they are the best and the most beautiful way of treasuring your family heirloom with a tint love and emotions. I always had a thrill of finding something from my grandma’s attic.  Every antique will have a story to tell and especially when it comes to jewellery, it will have a mix of emotional tales that will be passed on to the next generation with values.
I have always felt that antique jewellery has far more soul vis a vis to any other jewellery. Its classic and exquisite designs make it a perennial favourite with wearers as well as for the spectators around the world.
 It’s precisely this sort of history that styles antique jewellery all the more captivating to wear. Antique jewels are beyond accessory, they hold historical values and traditions which in no time can turn into conversation starters and heirlooms that can serve to delight and enchant generations to come.
The ‘Antique Special’ edition will be enthralling to read with history, and beautiful collections making its way.

What we wear personifies our identity whether it is an attire, or jewellery or even footwear. Especially, when it comes to jewellery it reflects our mood and indicates something about us. Gold, diamonds, platinum have their own charm and elegance, but the ethnicity of silver jewellery is something we are always for awe.
The rustic look that silver jewellery flaunts cannot go ignored. I would say these striving splendours definitely demands responsibility with magnificence. Ethnic oxidized jewellery comes with its own panache, adding enthusiasm and setting the right trend.
Our latest edition with the ‘Silver Jewellery’ as its theme will induce you with the earthy yet graceful tone in you. From ethnic to tribal to contemporary, everything that you are looking in silver will be served to you. 
What is the trend in silver jewellery, where to source the best, why celebrities prefer to go with a big chunk of these, how heritage silver pieces can be the star of any occasion, this and much more we bring it to you in the silver platter. So, don’t just grab the edition, instead oxidise your style for a folkloric air.

Indian weddings are most excellently imagined as enormous spectacles. Weddings are more than about noticeable consumption or celebrations of new relationship bonds. They are a show of forte, an idealised reappearance to rituals, and a celebration of social liberalism. 
The occasion of marriage is a very special event for everyone and especially in India, it is looked upon as a highly sacred bond. Indian wedding is not complete without the jewellery making its grand presence. 
A bride of any country remains incomplete without the beautiful dash of some jewellery pieces giving the bride a royal look.
Every jeweller stock a beautiful collection of wedding jewellery which is not just for the bride but even for are the groom. Gone are the days when wedding jewellery focussed only on the bride. Today, with stunning collections for the groom, the jewellery design has taken a new turn in designs.
The intricate designs of jewellery pieces talk about beautiful handiwork by the implausible craftsman. 
The Wedding Special edition will give you a glimpse of how designs pave its way through precious metals and stones. Besides the beautiful wedding jewellery collections, the edition also features retailers’ views and trends of wedding jewellery. 
Celebrate your D Day with bling.

“Diamonds: The brilliance of the subtle shine”

Our history, literature and culture have given us enough evidence that diamonds have been unfaltering signs of love and passion. But both in metaphor and reality, diamonds have also been associated with the definitive representation of victory, of having conquered the zenith of success.

Diamonds can never go out of fad, it is not just the royals, or the elite have the awe with the diamonds, but today with the affordable diamonds, owning a diamond is not just a mere dream. It is said that jewellery reflects women’s personality and I feel it is true to some extent.

These precious rocks have its own way to muse its wearer with is sophistication, sparkle and of course size too.  Its size, colour, shape and clarity allow women as well as man the possibility to find a panache of jewellery they like. 

Every piece of jewellery is tagged with a story and a sentiment attached. There is a charm and desire to own diamonds and wear them.

Our ‘Diamond Theme’ edition is all set to shimmer with celebrity’s love for diamonds, designer’s passion for creating and much more. Be ready to be dazzled!


Traditional, folkloric, tribal, evergreen and funky are some of the adjectives that can be used to defines ethnic jewellery. Be it the necklaces, bangles, and earrings or striking items like ear cuffs, anklets or toe rings, ethnic jewellery has always been a head turner. In olden days, the use of raw materials for jewellery has now become a part of ethnicity.

Ethnic or tribal jewellery still bears a certain earthy charm. On the other hand, is unlike from the predictably crafted jewellery items, the uncommonness of ethnic jewellery is valued by many.

Ethnic jewellery has curved into wardrobe staples in no time and is the perfect partner for any celebrations or casual wear. It has also wedged up with evolving interests of celebrities, socialites and even working women. Their uniqueness has made them a part of the hip-hop cult and even heritage for many.

The finest tip to enhance your contemporary look with some bold tribe inspired or ethnic  jewellery piece is to pair them up with a simple kurta, a saree or even western attire, they are definitely going to steal the looks and allow the ornaments to steal the show.

This edition of The J Mag is all set to spread the magic of earthly designs of ethnic jewellery.

Celebrating womanhood!

Nevertheless, we tend to think that women in today’s society have attained a  status in the various field of legal, educational, socio-economic, or religious matters, we still often tend to employ different yardsticks. Habitually, chauvinists have constantly looked upon women as inferior.

This scenario doesn’t change even today completely. Yes, but with the changing times, the role of women has acquired new dimensions. In an exclusive interaction with the beautiful and successful ladies and to honour their phenomenal contribution to the world we bring to you their inspiring and empowering journey of highs and troughs.

As the years’ march head, we witness substantial changes. From astronauts and prime ministers, women have been playing a vital role in society. Today we have welcomed, or I would rather say have proved that women can work and have a family at the same time. She excels the art of balancing. Though our place in the society has seen transformations, still it is a long way to go.

“Be the woman you want to be, don’t let others define you”

Happy Women’s Day!

The first month of the new year goes by paving the way for February- the month of love.  A month filled with e fragrance of love, the joy of togetherness and sharing the respect. Named after Saint Valentine, a Catholic priest who lived in Rome in the 3rd Century this festival has spread its magic across the world. Today, Valentine’s Day has gained momentum in India too developing its own traditions.  It is a day for expressing love between family members and friends, rather than that of romantic couples.

Whilst giving chocolates, flowers gifting is the common practice, but gifting jewellery has always remained as an elite passion. If you are looking for the ideal Valentine’s Day gift for your loved one, I would say what better way to show your appreciation than a beautiful jewel. From rings to bracelets to earrings to pendants and chains you have it all.

Valentine’s Day is a beautiful time and way to celebrate the one you love. Express your appreciation for him or her with an unforgettable Valentine’s Day jewel. Be it your mother or wife, your children, friend or yourself, its time to make it special.

Our Valentine’s Day special edition will take you to the world of love land where you can explore the plethora of jewel for your special one.

No matter what type of trinket or a jewel you choose, know that it is a gift you chose from the heart and that is what matters most.

Colours add vibrancy to your life and involved in every part of our life. Life would have been revolved around the shades of grey. Colours are somewhere related to our emotions too, be it in the attire, food, lifestyle and even jewellery, colours play a very vital or rather I would say a very bright role in everyone’s life.

Every metal is beautiful in its own way, but we cannot deny the fact that colourful gemstones added to a trinket, calls for attention. The world of Gemstones is an invigorating place where rocks unbridle the vibrant hues of meaning to its wearer. In the third edition of The J Mag, we take you to the colourful world of precious stones that adds ‘wow’ factor to jewellery pieces.

From a tete e tete with Amarapali Jewels to international trends in gemstones, this edition will be a gaudy and rich treat for everyone.

The year 2018  was the year for many celebrity wedding and we leave no stone unturned to tell its readers the jewellery pieces celebrities wore for their wedding. So, to find out the perfect piece of jewellery for your wedding, take a cue from our list and be the prince and the princess of your tinsel town.

So, explore the gemstone world and #fallinlovewiththejewelleryagain.

Wishing you all a very Happy New Year!

I had the vision to create sophisticated, pioneering, reliable, and an inspiring jewellery magazine that will change the people’s perception towards the jewellery. It is not a small feat but made possible with a collective of like-minded, passionate game changers, thought leaders, and style makers. 

In today ’s world full of ersatz and replication, we wanted to do something different and extraordinary. Something reliable yet that will stand out and bring change, which could take beyond the pages of a magazine.

Based on the feedback received, our readers loved the content in the debut issue. My special thanks to our brand partners and guest writers for steaming article submissions, splendid collections, informative reviews and very innovative tipsters, and of course your priceless participation. 

Through the sections of the second edition which is set on the festive theme, you will find stories on heritage jewellery, trends for the festive season, the jewellery brands that rule the industry for centuries (series II), celebrities flaunting their festive jewellery and much more.

I am proud to say that the debut issue reached over 40,000 people via various social media platforms and our presence is on all the leading digital news and magazine signals us that we are moving in the right direction.

I welcome your feedback and inputs, so don’t let awesomeness to stop here! 

Flare-up your screen and explore the amazing world of jewellery like never  before with the presence of The J Mag on leading digital newsstands.

The debut edition of The J Mag unfolds plethora of surprises from the leading jewellery brands from India, Abaran Timeless, Jewellery, Bhima Jewellers, Forevermark, HRD, PGI, StylePrer, Swarovski Gemstones and Vibhavana Foundation. Read on....

July 2020

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January 2020

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December 2019

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January 2019

The J Mag  - January 2019

The J Mag is envisioned with  a simple thought of making people  fall in love with jewellery .

There are bloggers, influencers, designers and experts doing great work in providing content on the jewellery for the consumers, but there are no comprehensive platforms which connect all of them. This makes the information limited to few pockets of premium consumer segments leaving a huge chunk of market searching for right information on jewellery. The J Mag aims to fill this void by creating a platform that brings together various sources of jewellery information, curated from the best in the industry.

The J Mag teamed up with premium brands  like Abaran Timeless Jewellery, Bhima Jewellery,  Forevermark, HRD Antwerp, PGI, Style Prer, Swarovski, and Vibhavana Foundation to present exclusive content. We are also in talks with many other brands who will be soon part of this collaboration.

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The J Mag - March 2020

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