4Ps Business & Marketing - May 2013
4Ps Business & Marketing - May 2013
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In this issue
A NEW BRAND-SCAPE
With brand valuations playing a significant
role in the market
capitalisation of companies,
organisations are reevaluating their
brand communication
strategies. 4Ps B&M
takes an in-depth look
at some critical brand
journeys that have
created benchmark lessons for marketers in India.
4Ps Business & Marketing Magazine Description:
Publisher: Planman Media Pvt. Ltd.
Category: Business
Language: English
Frequency: Monthly
4Ps is a global Business and Marketing magazine with an India - centric approach to ensure relevance to our target audience. We cover the areas of business strategies, advertising, branding, media, Information Technology, financial & stock market, general strategies, country stories with a positioning focus, international columnists on various business issues, company & personality profiles, lifestyle, etc.
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