My Mobile - June 2020

In this issue

'VOCAL FOR LOCAL' INTENDS GLOBAL
Chief Speak: Madhav Sheth, VP, Realme and CEO, realme India
Spotlight: Xiaomi's Big Leap to a Bigger League
Feature: Smartphone Retailers Struggling During COVID-19
Tested: Vivo V19

‘Vocal For Local' Intends Global

The call by Prime Minister Narendra Modi to encourage, adopt and endorse indigenous companies and their products has given a boost to the morale of industries, and mobile manufacturing is one such segment that seems quite optimistic to push for revival.

4 mins

Brands Increase AMOLED Panel Adoption

The penetration rate of AMOLED smartphones is expected to reach 35.6% in 2020, finds a report

2 mins

“After Lockdown, Demand For Budget And Mid-Range Products Will Be More Vigorous And Diversified”

RealMe has completed two years of operations on May 4 in India. It is an equally loved and famous brand among buyers for its wide range of product portfolio that suits all pockets. The number speaks for the disruptive brand in all quarters since then as it has consistently been among top five mobile brands in India. The 14 per cent market share in Q1 2020 to become the fourth largest mobile brand testifies its acceptance. Madhav Sheth, Vice President, realme and CEO of realme India, is leading the brand since its inception in 2018 and has successfully steered it from nowhere to everywhere but, the COVID-19 and continuous lockdown makes him think too about the future and strategies. He had shared his thoughts with Haider Ali Khan. Edited Excerpts:

6 mins

“Hammer product buyer is our brand ambassador”

The rise of technology products has necessitated the need for buying more than one earphone. Homegrown audio and wearables brand Hammer, which claims to have received a phenomenal response in just one year of its being, expects to make use of this by offering high-quality value for money products. Always aiming to go by the latest trend, Hammer is currently working on mobile-free truly wireless earphone with built-in memory so that you can go running with music on without carrying your phone. Rohit Nandwani, Founder and COO, Hammer, speaks more about the brand and its plans, in a conversation with Ramesh Kumar Raja, that how it is planning to incorporate a propriety technology in all its products. The company is also on-boarding two popular personalities for brand endorsements. Excerpts:

4 mins

“Our target audience in India is youth”

Dotted with constant innovation since its inception, European brand Thomson is celebrated for its outstanding designs, technology and performance. Bringing its legacy of over 120 years, Thomson Audio started its operations in India in 2019 when Envent Worldwide acquired its brand license to market and sell its products in the country. Currently recuperating from the upsetting impact of Covid-19 lockdown, Thomson Audio has now set his goal to fortify its position in the India market. Rohini Walia, Chief Revenue Officer, Thomson Audio, shares more about the brand and its strategy, in an interaction with Ramesh Kumar Raja. Excerpts:

5 mins

Xiaomi's Big Leap to a Bigger League

Lockdown doesn’t seem to be bothering too much the competition that we have in Indian smartphone market. To remain ahead of the curve, smartphone makers were launching premium flagship smartphones despite that majority of the Indian demography remains under Red or Orange zones due to Coronavirus outbreak since March 23, 2020 till May 31, thus affecting the online and logistics supplies at the offline stores too.

3 mins

“Our primary goal is to deliver the best quality products”

Incorporated in the year 2016, VingaJoy is a gadget accessory and consumer electronics brand that caters to the need of the customer with the latest innovations and cutting edge technology at competitive prices. The brand offers products such as Bluetooth speakers and headphones, chargers, cables, car accessories, care products and much more. VingaJoy was launched with the aim of providing new innovations and latest technology at competitive rates and trendy styles to consumers of every sector, vertical and society. Vivek Singh Chauhan spoke to Lalit Arora, Co-founder, VingaJoy. Here’s the edited excerpt.

5 mins

Lockdown Sees Spurt in Cybercrimes

Kerala records highest number of attacks, followed by Punjab and Tamil Nadu, finds a study

2 mins

Audio Trends That Are Set To Rule

Whether the time is joyous or not, music is our constant companion. Therefore, people across the world applauded Italians for finding strength and a sense of community while singing for each other from their balconies.

2 mins

TWellness

An ideal platform to help you achieve health and fitness goals at home

2 mins

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My Mobile Magazine Description:

My Mobile, offer news, reviews and views on mobile phones, mobile phone prices, value added services, cellular services, tariff plans and reviews of mobile applications and games.
Our philosophy is to simplify the world of mobile phones for the consumer, demystify cellphone jargon and update the buyer on the latest prices and models. We want to educate, empower and, of course, entertain the mobile phone user. We have something for everyone, from the technology/gadget lover to those reluctant to use their phones for anything other than calls. We focus on the real needs of the mobile phone consumer.

Our compelling product is the extensive buyer’s guide which offers an instant comparative look at all the phone models--the very latest as well as the existing models-in the market. And our strength lies in our no-nonsense reviews of cellphones brought to you by our reporters who are young mobile phone and technology enthusiasts.

It was only after My Mobile, first published in February 2005, that consumers found the simplest way to keep track of new mobile technology, get the latest information about products and services as well as unbiased reviews of existing and upcoming gadgets.

The magazine My Mobile, printed in two editions (Hindi and English), is published by Pankaj Mohindroo of My Mobile Infomedia Pvt Ltd. Mohindroo is also the founder and national president of the Indian Cellular Association.