Solitaire International - November 2017

In this issue

The worldwide effort to revive the diamond story finally seems to have gathered steam, picking up from where De Beers had left off. After launching the ‘Real is Rare’ generic campaign in the US last year, the Diamond Producers Association (DPA) is poised to unleash its promotions in India. Unlike previous one-off attempts at generic marketing in India by trade bodies over the years, this time around a hefty annual budget of $7 million (Rs. 44.8 crore) will ensure that diamonds stay on top of consumers’ minds. DPA’s Jean-Marc Lieberherr outlines the strategy for the next few months. Turn to the Cover Story for more details.

The who’s who of the coloured gemstone industry converged in Jaipur for the 17th edition of the ICA Congress on October 21st to 24th. Transparency, corporate social responsibility (CSR) and sustainability were among the main themes evoked by a number of speakers at the Congress. US-based veteran journalist Cynthia Unninayar gives a low-down of the four-day conference in In Focus. Auction house Saffronart held its first jewellery conference, The Timeless Legacy of Indian Jewels, in early October with much fanfare. The event, which was curated by jewellery historian Dr. Usha Balakrishnan, was attended by many luminaries from across the jewellery world, who shared interesting anecdotes about the famous Jacob diamond, the Golconda mines, and the legacy of royal jewels among several other interesting topics. Read more about the event in Spotlight. Our guest writer Vivek Shah of Karma Enterprise highlights the trends in silver jewellery for 2018 in Industry Insight.

Lieberherr: India's Diamond Consumption Potential Is Huge

JEAN-MARC LIEBERHERR, chief executive officer of the Diamond Producers Association (DPA), tells Solitaire about the India launch of the ‘Real is Rare’ promotion that will attempt to bring the shine back to diamond jewellery sales. The campaign, which is slated to run from November 2017 till January 2018, aims to help diamonds reinforce their emotional symbolism as the ultimate expression of love and commitment.

10 mins

Saffronart's Jewellery Seminar Off To A Grand Start

Saffronart’s inaugural jewellery conference, The Timeless Legacy of Indian Jewels, that was held on October 6-7, 2017, in Mumbai,received an overwhelming response.

3 mins

Jaipur Hosts ICA Congress

The International Colored Gemstone Association’s (ICA’s) biennial Congress held its 17th edition in the Pink City, from October 21st to 24th, the second time that India has hosted the ICA event since 2003.

4 mins

Silver Trends For 2018

Our guest writer, VIVEK SHAH, founder of Karma Enterprise, Ahmedabad, highlights the trends in silver jewellery for 2018.

2 mins

Encouraging Signs Of Demand Uptick At Gold/Italy 2017

The fifth edition of Gold/Italy, a show exclusively dedicated to Made in Italy jewellery, stood out for the high level of Italian manufacturing, the quality of international demand, and its exhibition format.

3 mins

Dubai Diamond Conference Reflects On Industry's Future

The Dubai Diamond Exchange (DDE), a Dubai Multi Commodities Centre (DMCC) platform, organised the third edition of its biennial Dubai Diamond Conference (DDC) under the theme ‘Shaping the future of an interconnected marketplace’ on October 16th and 17th.

5 mins

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Solitaire International Magazine Description:

Solitaire International is India’s leading B2B magazine on the gem and jewellery trade. With more than 20 years behind it, the monthly publication is today recognised in India and the world over as a quality publication in trade journalism. The magazine is referred to by the global trade sector for information on India and its industry.