The Smart Manager - July-August 2017

In this issue

July-Aug’17 issue brings you how rise of the internet and social media has led to tectonic shifts in the consumer behavior pattern—an attention span that is 140 characters or six seconds long. Advertisers and marketers are now experimenting with concepts such as content marketing, native advertising, and banner ads to capture the mindshare of the new breed.
Irrespective of the medium used, the purpose of advertising remains the same—capturing mind share. Any idea, concept, or channel, however fantastic, will not work if the business is not clear about what it wants to sell, to whom it wants to sell, and where it is to be sold.
In our tribute section to Jack Trout, experts talk about his relevance. We also bring you one of his pithiest, yet sharpest interviews to The Smart Manager.

Myths Busted - Risking Your Security

In today’s high-risk environment, personal security is becoming a matter of concern for business travelers. Charles Goslin, author of Understanding Personal Security and Risk, helps decode some of the myths.

4 mins

The Digital Shift

… technology will radically disrupt HR in the near future. Indeed, it is already changing the way HR works and the role it plays and opening the door to a new type of “digital HR” function.1 The rise of digital and social media is changing the dynamics of HR and creating new ways of hiring, engaging, and retaining employees.

4 mins

Putting Customers First

According to an analysis by Nielsen, more than three out of every four new FMCG products launched fail in their first year.1 The reasons behind the success or failure of a product are varied. However, a common precaution companies can take while conceptualizing a product is to gauge its product-market fit.

5 mins

An Immersive Future

AR, VR, MR, and AI have been around for quite some time now, and today, these technologies have evolved in a way that they find application in almost all fields imaginable. The pervasive nature of these technologies is such that they seem to be gradually becoming less of an option and more of a norm. Here are trends to watch out for in this space.

5 mins

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The Smart Manager Magazine Description:

The Smart Manager, India's first world-class management magazine, was founded in 2002 by eminent business historian Dr Gita Piramal with Harvard Business School Dean, Prof. Nitin Nohria with the mission of updating managers and business practitioners in India with the latest thought-provoking strategic ideas from experienced, world-class managers, academics and consultants from across the globe. Over the years, the magazine has carried articles authored by illustrious management gurus such as the late CK Prahalad and Sumantra Ghoshal, Jack Trout, Ram Charan, Gary Hamel, Gay Haskins, Jagdish Seth and Lynda Gratton. We believe that "managers are the best teachers of managers" and most of our articles are written in the first person by top-tier CEOs such as Kumaramangalam Birla, Sunil Mittal, Aditya Birla, KV Kamath, Santrupt Mitra, Rajeev Dubey and S Ramadorai. We also have relationships with a number of B-schools around the world, apart from most top-level schools in India.

The Smart Manager hosts the Tata Consultancy Services Smart Manager Case Contest, the most prestigious competition of its kind in the Indian print media. The contest, with a cash prize of INR50,000 per issue, sees wide participation from national and international business managers and students. 
The 'Smart" in The Smart Manager is an acronym for Strategy, Marketing, Analysis, Resources and Technology. Truly useful knowledge when you need it 24 x 365, year after year.