Rural & Marketing - June 2015

In this issue

Rural Economy: Monsoon Mania

Monsoon plays crucial role in Indian agriculture which employs half of the rural population. Vagaries of Monsoon adversely affect the sector. The increase in non-farm jobs in rural India has now changed the dynamics of rural economy. R&M analyses the impact of Monsoon this year on agriculture with reference to rural economy.

Rural & Marketing Magazine Description:

‘Rural & Marketing’-The magazine aims to integrate urban with rural market, where it helps corporates in shaping their business strategies on how to target rural India and its untapped potential, it also intends to act as a guiding force to the policy makers on how to understand the real ‘Bharat’ and the dynamics of rural India. The critical insights, business case studies and analytical, informed stories from experts in the field featured in the magazine keeps the faculty and budding managers abreast with the multi-faceted aspects and finer dimensions of rural markets and rural marketing that otherwise go un-noticed in the mainstream media.