Rural & Marketing - December 2015

In this issue

India is full of creativity and innovative talent at the grassroots level. Innovation is the key
to development. Innovators can convert knowledge into social good and economic wealth.
R&M highlights the engagement of some brilliant rural innovators with society to
improve the quality of life at local level.

Rural & Marketing Magazine Description:

‘Rural & Marketing’-The magazine aims to integrate urban with rural market, where it helps corporates in shaping their business strategies on how to target rural India and its untapped potential, it also intends to act as a guiding force to the policy makers on how to understand the real ‘Bharat’ and the dynamics of rural India. The critical insights, business case studies and analytical, informed stories from experts in the field featured in the magazine keeps the faculty and budding managers abreast with the multi-faceted aspects and finer dimensions of rural markets and rural marketing that otherwise go un-noticed in the mainstream media.