Rural & Marketing - February 2016

In this issue

The consecutive deficient monsoon which resulted into crop failures in many parts of the country, global slowdown in the manufacturing sector, drop in crop price realisation, decrease in public sector investment, inefficient farm credit and crop insurance mechanism have collectively squashed the tractor industry in India. R&M Highlights scans the factors behind the slowdown of the tractor industry and the way forward.

Rural & Marketing Magazine Description:

‘Rural & Marketing’-The magazine aims to integrate urban with rural market, where it helps corporates in shaping their business strategies on how to target rural India and its untapped potential, it also intends to act as a guiding force to the policy makers on how to understand the real ‘Bharat’ and the dynamics of rural India. The critical insights, business case studies and analytical, informed stories from experts in the field featured in the magazine keeps the faculty and budding managers abreast with the multi-faceted aspects and finer dimensions of rural markets and rural marketing that otherwise go un-noticed in the mainstream media.