Rural & Marketing - April 2017

In this issue

‘Rural & Marketing’-The magazine aims to integrate urban with rural market, where it helps corporates in shaping their business strategies on how to target rural India and its untapped potential, it also intends to act as a guiding force to the policy makers on how to understand the real ‘Bharat’ and the dynamics of rural India. The critical insights, business case studies and analytical, informed stories from experts in the field featured in the magazine keeps the faculty and budding managers abreast with the multi-faceted aspects and finer dimensions of rural markets and rural marketing that otherwise go un-noticed in the mainstream media.

TV Reality Show

Promoting healthy and drought tolerant Smart Food

4 mins

11 Steps to Tackle Effects of Erratic Monsoon on Agriculture

For more than one decade India has been seeing erratic monsoon. And therefore, there is a need to develop climate smart agriculture practices, especially in the rain-fed areas. R&M brings the possible solutions to overcome the challenges of vagaries of monsoon

3 mins

Genetic editing Technology would replace GMOs for Agricultural Advancement

In a candid interview with Tafeem Siddiqui, Father of Green Revolution MS Swaminathan says the government should invest more public sector research which is transforming agriculture and gene editing technology is the new mantra for higher productivity

9 mins

Developing Climate Smart Crops

Climate smart crops, smart food and digitalisation of breeding database are some of the core areas of research in a new agreement between ICAR and ICRISAT

2 mins

Risk Management Benefits Farmers by Ensuring Steady Production

Weather Risk Management Services (WRMS), an agri sector company, is benefiting the farmers through its agriculture services and insurance schemes. In an exclusive interview with Mohd Mustaquim, its Managing Director, Sonu Agrawal elaborates the operations of the company with its various verticals

3 mins

SFAC's Schemes Empowering Farmer Producer Organisations

Small Farmers’ Agri-Business Consortium rolls out the Equity Grant and Credit Guarantee Funds Scheme in several states including Rajasthan. Schemes aims to provide greater strength to Farmer Producer Organisations(FPOs). R&M Reports

4 mins

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Rural & Marketing Magazine Description:

‘Rural & Marketing’-The magazine aims to integrate urban with rural market, where it helps corporates in shaping their business strategies on how to target rural India and its untapped potential, it also intends to act as a guiding force to the policy makers on how to understand the real ‘Bharat’ and the dynamics of rural India. The critical insights, business case studies and analytical, informed stories from experts in the field featured in the magazine keeps the faculty and budding managers abreast with the multi-faceted aspects and finer dimensions of rural markets and rural marketing that otherwise go un-noticed in the mainstream media.