Rural & Marketing - February 2015

In this issue

On the sloppy land of Odisha’s Rayagada district, households once depended on migration, shifting cultivation pattern, and welfare schemes. CHES, Bhubaneswar of ICAR’s IIHR, introduced technological interventions to plant mango; it has helped improve the lives of tribal farmers in the region.

Rural & Marketing Magazine Description:

‘Rural & Marketing’-The magazine aims to integrate urban with rural market, where it helps corporates in shaping their business strategies on how to target rural India and its untapped potential, it also intends to act as a guiding force to the policy makers on how to understand the real ‘Bharat’ and the dynamics of rural India. The critical insights, business case studies and analytical, informed stories from experts in the field featured in the magazine keeps the faculty and budding managers abreast with the multi-faceted aspects and finer dimensions of rural markets and rural marketing that otherwise go un-noticed in the mainstream media.