This issue is all about perception, whether in terms of individual aesthetics or the way a course of action is perceived by others. Case in point we kick things off with an exclusive interview with Princess Deena Al-Juhani Abdulaziz, the Saudi fashionista who launched Vogue Arabia only to be fired two issues later. We talk modern design with the duo behind Sawaya & Moroni, and Philippe Starck explains how he turned a mundane former mail-sorting facility into one of Paris' most talked about new hotels. There’s a fantastic A-Z supplement of what to look out for in 2020. And finally we rev things up a little behind the wheel of both the well-rounded Audi RS Q8 and Rolls Royce's murdered out all-black new Cullinan model.

This Ultimates is packed with amazing people, products and places, such as Rami Tabbara and his company Stake, which is allowing people of all means to fractionally own properties as investments. Or Studio VDGA that’s employing an ancient Indian science of harmony to elevate residential architecture in our region. Of course getting Santiago Calatrava was a huge honour and a major highlight. As was reviewing the Mandarin Oriental Emirates Palace and the Waldorf Astoria Seychelles. Remember that the difference between ordinary and extraordinary is that little extra.

From our exclusive interview with Sinan Al Saady of Cool Inc. to a long feature on AlUla, which is of course at the forefront of Saudi Arabia’s drive to diversify their economy, we have put together a very insightful – or should we say ‘Considered Issue.’ Elsewhere, we met Michael Kors, one of the most grounded creative directors on the international circuit, we got Jeremy Clarkson to reveal how Porsche has finally made a 911 to get excited about, we curated a ‘Surprise Me’ supplement, we visited Renzo Piano’s impressive new museum in Istanbul and so much more.

It was very difficult to put together an Ultimate Awards Issue given the misery of what is going on in Palestine right now. Still, we did the best we could despite the fact we can’t discuss politics. We found a margin of manoeuvre in the interview with Mia Khalifa and shed the light on many admirable people, products, and places – like Jumana Ghouth, Hamad Sultan, Sayar & Garibeh, and the ‘Atlantis, The Royal’ in Dubai. Rest assured it’s another jampacked issue. Enjoy the journey we take you on and let us hope that 2024 gives us reason to be optimistic for the future once again.

“Perfection is not attainable, but if we chase perfection then we can catch excellence.” This quote resonates so much with us, and it beautifully encapsulates the kind of stories that we were trying to chase down this time around for our ‘We Do Better Issue.’ From interviews with Averda’s CEO, Malek Sukkar, and OnlyFans’ CEO, Amrapali Gan, to escaping to Greece’s Amanzoe and gaining an unconventional perspective on Monaco, there are many inspiring stories not to be missed. And we didn’t even mention the ‘Rethink It’ supplement.

What a year it has been. The crash of crypto assets, rising interest rates, double-digit inflation and the looming prospect of recession should have put a damper on things but we still found so much to celebrate in this our annual Ultimate Awards Issue. We also flew far and wide putting it all together, from trying out the glorious new Aman in New York, to Baros in the Maldives via Disney World in Orlando, we certainly accumulated miles. But, we also got to meet some incredible people too, like Dr. Daisy Robinton and Amale Andraos. It’s a good one.

Starting with Heba El-Dessouky, a talented Egyptian model turned actress who exudes a dichotomous combination of shyness and bravery, this issue is chock-full of stories that fit our original theme of those who refuse to be followers. There’s Lyna Khoudri, Wael Al Awar, Aljoud Lootah, Halima Aden, Anne-Lise Crouan, plus a supplement dedicated to the art of being “Different”. A lot to take on board, perhaps, but hopefully you’ll appreciate that, just like us, they have found fulfilment in taking the unbeaten track.

This was supposed to be the year when everything went back to normal but regardless of whether we’re in a global pandemic derived state of uncertainty or not, we have kept to our annual tradition of ending the year with an Ultimate Awards Issue because, simply put, it’s not all doom and gloom. As Steve Huffman of Reddit, Pierpaolo Piccioli from Valentino, Geneva’s first all-suite hotel and Lamborghini’s drive towards a more sustainable future will show, there are still plenty willing to lead the way. It truly is an issue that’s rich in hope.

Building on the idea that the coronavirus pandemic represents a rare but narrow window of opportunity to reflect, reimagine, and reset our world, we set out to create an issue that provides plenty of food for thought. It’s also why we rounded up some extraordinary people this time around, like Julia Roberts, Greta Thunberg, Giuseppe Santoni, Giorgio Armani, Jean Nouvel and Danielle Badra. And there’s a fun supplement to look out for too; it’s entitled !#*? because it’s often the unexpected that changes our lives. 

The ‘Ultimates’ is a long-running end-of-year tradition of ours but, as you can imagine it was a mountain to climb putting together an issue of this nature in a year like 2020. But we did it. And it just goes to show that positivity can always be found; all you have to do is look a little harder. From HRH Prince Al Hassan of Jordan to Remo Ruffini of Moncler, via Frank Gehry and David Adjaye, we brought together some exceptional leading lights, all of whom personify excellence, even in the darkest of times. It’s an issue you can’t afford to miss.

If one thing’s for certain it is that 2020 has been a historically difficult year that has raised more questions than answers. As such, we thought it was an opportune time to take a deep dive into the Q&A format. Standout features then include interviews with Lebanese directly impacted by the August 4th Beirut Port blast, including architect Bernard Khoury and fashion designer Zuhair Murad. We got up-close and personal with Yousra Mohsen, the first Arab to ever star in Paris’ Crazy Horse cabaret. We visit a stunning house in Amman by the husband and wife duo of Tollgard Design Group and we went aboard an extraordinary Zaniz-designed superyacht.

At a time in which the world is self isolating due to a viral pandemic, there is a unique opportunity for reinvention so this issue raises a fundamental question: what would you do differently if you had another chance? We learn firsthand why Bill Gates has become a full-time philanthropist. Kim Kardashian reveals how not having a degree won’t stop her from pursuing her dream of becoming a lawyer. Our Asides supplement is dedicated to the concept of being “woke”, we managed to travel to two far-flung destinations (before the international travel ban) and we found some truly extraordinary vehicles, all of which encapsulate the spirit of being Born Again.

It’s time once again for our end-of-year extravaganza in which we cherry pick our very favourite people, places and things. In this issue, you'll meet Ayah Bdeir, the NYC-based Lebanese founder of littleBit, which got acquired in August in a multli-million dollar deal. You’ll also discover L.A.-based, award-winning jewellery designer Vram Minassian and learn about a multi-faith architecture project in Abu Dhabi. You’ll read an experiential review of what makes the glorious renovation of the Mandarin Oriental Hyde Park so special and why chopping a little bit off the rear end of the Porsche Cayenne made their Coupé so much more desirable. In a nut shell, it’s the best of everything, all in one place.

There are a plenty of happy things happening in the Middle East and beyond, and we've gathered a few we think will make you smile. First off is Khaled Kteily's Geneva-based Legacy, a male fertility startup that's just raised 1.5 million USD in funding and is pegging itself as 'the Swiss private bank for sperm.' You'll meet Stephano Boeri, an Italian architect known for his vertical forest buildings around the globe that include an upcoming development in Egypt. We'll take a moment to smell Hubert Fattal's exquisite oriental fragrances, bring you along on a rejuvenating stay at Clinique La Prairie in Switzerland, inside Kuwait's emerging art scene and behind the wheel of the powerful new Maserati Levante Trofeo.

The Middle East’s tech sector is booming and so we’re delving into the people and products you need to know about. Find out what Facebook MENA’s Managing Director thinks about your privacy and discover Phillip Bahoshy’s Magnitt, a platform that’s connecting the dots between investors and startups. You'll get an insider’s peek behind the scenes at Qatar’s 2022 FIFA World Cup Al Janoub stadium, designed by Zaha Hadid Architects.  Then, we’ll take you inside a Copenhagen hotel that cleans itself using a proprietary coating technology, take a completely tech-free breather at Beit al Batroun in Lebanon before diving back in with a test drive of Tesla’s disruptive Model X. We’ll also introduce you to Lucid Motors, the American electric car brand that Saudi Arabia's Public Investment Fund is betting 1 billion USD on.

We constantly strive to see the beauty in things and  that’s especially true in this issue, where we delve into the business of beauty in an interview with California-based plastic surgeon and television personality Dr. Paul Nassif before taking you inside a stunning Studio Toggle-designed home in Kuwait. We have picked out the best designs from this year’s Salone del Mobile in Milan and we introduce you to Maison Pyramide, who are helping to shape the region’s budding fashion industry with their keen eye for great design.  You’ll then meet Fashion Trust Arabia’s Haute Couture Prize recipient, Krikor Jabotian and get up close with his collection, before learning about a new forest being planted in the underbelly of Beirut’s urban landscape. Finally we jet you over to the picturesque Bodrum Edition and then on to Attica in Athens where go on a scenic drive in the new Porsche 911 Cabriolet. Life is beautiful; let’s enjoy La Bella Vida together.

Because progress comes from creating with the heart and building with the mind, this issue we sought an inspiring cast of visionaries that includes Dr. Anthony Atala, the doctor who found a way to print body parts, Amale Andraos, the first female Dean of the Columbia Graduate School of Architecture and Walid Damirji, an ultra-niche designer who creates clothes and homeware from exceptional vintage textiles. You’ll also find out how a Californian firm is developing a 40 million USD “vertical farm” for Emirates airline, and discover the charms of Hong Kong, the global financial hub that boasts the world’s longest sea bridge and a Four Seasons Hotel that has eight Michelin stars – the most under one roof. Finally, we’ll take you through a Christian Dior retrospective at London’s Victoria & Albert Museum, before getting a first-hand account of what it’s like to drive Audi’s game-changing new E-Tron. It’s all about piercing the mundane to find the extraordinary.

We don’t need a cause, we just think that rebels shape our world. That’s why we decided to celebrate them with an issue that starts out with the uninhibited award-winning novelist Hanan Al-Shaykh, and then shows you why the furniture designers at Boca Do Lobo think creepy crawly brass insects make for a great looking cocktail table. We’ll introduce you to Jacquie Aiche, an Egyptian-American jeweller whose marijuana leaf-shaped fine jewellery makes regular appearances on Hollywood red carpets, and Tamara Mellon, the bold shoe designer who co-founded and then left Jimmy Choo to now make, among other eye-popping footwear, full-blown legging boots. We’ll then take you on a very cool (frosty, in fact) break to Iceland. We’ll ask if you’d ever actually take a 350,000 USD car off road, before going and doing it in Rolls Royce’s new no-holds-barred Cullinan SUV. And then finally we’ll reveal how Damen’s utilitarian shadow boats, designed to remove the clutter from mother vessels, are in fact extraordinary global explorers in their own right. This one is off the hook.

This is the one we train for all year: a highly curated rundown of the very best in business, architecture, style, travel and vehicles. There’s a lot to choose from, but we’ve set our sights on people like Rami Malek, who stars in the Queen biopic ‘Bohemian Rhapsody, and The Modist founder Ghizlan Guenez, who’s turning the online retail fashion game on its head both in the Middle East and, surprisingly, in the United States too. And despite all the talk about modernising Saudi Arabia, we dig deep into its past with a visit to the Louvre Abhu Dhabi’s latest exhibition, 'Roads of Arabia: Archaeological Treasures of Saudi Arabia', right before showing you why you should be collecting Ellen von Unwerth’s alluring photography. Then, we bring  you the latest and greatest in fashion and accessories, including Beyonce’s beloved Egyptian handbag brand, Okhtein and a born-again Breitling watch, before meeting Lebanese designer Jessica K, the star of our latest Speak Up video and a force to be reckoned with. We wash it all down with some pretty spectacular vehicles, including the new Audi Q8. It’s an issue you definitely don’t want to miss.

This is what it takes to make it all happen. Call it patience or determination, but  it’s all about this unwavering persistence when it comes to going for the long haul.  Meet our cover star Tania Fares, whose new Fashion Trust Arabia will help push the region’s fashion designers to new heights,  and acclaimed film director Nadine Labaki, the first female Arab filmmaker to win major prizes at Cannes. We talk to Lebanon’s Prime Minister Saad Hariri about how he plans to change the course of that country’s history and meet Gregory Gastserelia, a seasoned interior architect who’s still at the top of his game. We go behind the scenes at Gucci’s A/W 18 show before heading on an almost 10 000 km journey aboard the Golden Eagle trans-Siberian train, between Moscow and Vladivostok. Finally, we take you on a wild ride in a timeless car that has captured our imaginations ever since it was first launched in 1986, the Jeep Wrangler.  Of course, we adults all know  perseverance doesn’t always pay off, so we’ll have a laugh about it in our Big Fail supplement- all in the name of learning from our mistakes.

Our August/September 2018 – Intrigue issue – Delve into the unknown. We shed light on Silicon Valley-based Dr. Molly Maloof’s unusual healthcare practice, find out why Cooper Hefner recently featured a transgender woman on the cover of Playboy and meet Gucci’s unlikely collaborator, Dapper Dan. We lift the veil on All Things Mochi, one of the region’s most successful new labels and get an exclusive look at an impressive new book featuring the Lebanese Armed Forces, by British photographer and former diplomat Jeremy Chivers. Then we travel to 7Pines, an unexpected oasis of a resort on the legendary island of Ibiza before heading to East Africa’s marvelous Masai Mara, where you’ll get an intimate glimpse of some of the world’s most awe-inspiring creatures. We also take you on a ride through automotive history at Richard Mille’s Le Mans Classic, and later in Porsche’s now defunct but forever cool Porsche 928. But your curiosity will be especially piqued as we take you into the shadows of After Dark, our most titillating supplement yet.

Without passion, there is nothing. It’s the common denominator among those who really make it in this world, fuelling incredible humanitarian efforts and kick starting political action. See for yourself what it takes to disrupt the status quo as we introduce you to the guys behind Anghami, the Middle East’s largest music streaming service.  We’ll also let you in on Oman’s ambitious plans for a whole new city, and show you the latest and greatest sneaker brand to hit the market, the brainchild of  NYC-based Arab designers Nour Al Tamimi & Basma Chadic. We’ll take you where only very privileged travellers can go - gliding along the wreck site of the Titanic, before upping the octane onboard the truly mad $2 million, 3,100hp, 120 knot Cigarette Racing Mercedes-AMG Project ONE.  Yes, passion is what drives people to succeed, but it’s also what keeps them up at night. Thankfully, our New Time supplement will get schedules back on track with a comprehensive run-through of all the most important new watches of the year.

We all have a dream, it’s just that some of us make them a reality. Meet some visionary people who’ve defied convention and are changing the world as we know it like Hassan Damluji, head of the Bill and Melinda Gates Foundation’s Middle East relations. We’re talking about things that don’t even seem possible like Neom city, Saudi Arabia’s astonishing new megacity project that will cost $500 billion, be powered solely with wind and solar power and have its own utopian, liberal rules.  You’ll meet the designers behind Azzi & Osta, whose fate changed the night Beyonce wore their custom black gown to a 2018 Grammy Awards gala party, and come along as we stay at the heavenly Bulgari Hotel in Dubai. You’ll be awed by Alfa Romeo’s new Stelvio SUV and the brand’s inspiring comeback, then climb aboard an amazing yacht that will have you fantasizing about chucking your day job and travelling around the world. For a little extra kick, we offer you our OMG supplement- a cheeky overview at some of those less conventional ideas that will have you daydreaming in no time.

Things aren’t always what they seem. Scratch the surface a little and you might be surprised at what you’ll find behind some the greatest ideas, products and places. Interior Designer Martin Lawrence Bullard may seem like he’s effortlessly decorating the homes of Hollywood stars one at a time, but in fact, there’s been plenty of drama along the way. Think Dubai is all about ostentatious development? Pritzker-prize winning RCR Architect’s modernist residential tower in Palm Jumeirah proves otherwise. And sure, a trip to northern Scandinavia to see those fabled Northern Lights may sound like a fairytale, but getting there is another story. Sometimes the truth hurts, but it’s so worth it- just like reading this issue, because you’ll also find out exactly what the luxury watch industry is up to in Dubai, thanks to our special Dubai Watch Week supplement.

Is the one you simply can’t miss.  Our annual roundup of our favourite people, places and things is back and we promise it will leave you with the ultimate inside info on everything from multi-million dollar art to the world’s most amazing destinations.  To kick things off, we take you behind the scenes as the Louvre Abu Dhabi finally opens its doors and meet the ambitious visionary who made it all happen. Then it’s off for a tour of the most impressive architectural feats, from a dream pied-à-terre in London to a super-sleek, award-winning museum in Palestine. You’ll also meet the imaginative Middle Eastern shoe designer who collaborated with Rihanna’s stylist and find out why we think Versace came out on top of the fashion game this year. And because you deserve a break, we’ve found the world’s best places to escape the everyday at the St Regis Vommuli in Maldives and the Ritz Carlton in Geneva- but just in case you need to stay closer to home, we give you a sneak peek at Dubai’s most talked about show, La Perle by Dragone. Plus, find out our choice of the year’s fiercest vehicles. Yes, you need this issue.

Our October/November 2017 – Persuasive issue – will keep you riveted from cover to cover. You’ll find out how the former Chairman and CEO of Puma Jochen Zeitz is working his magic in Kenya. You’ll get to know Ralph Masri, the latest jeweller from our region to be earning the respect of Hollywood A-listers. Then, as if you really needed us to twist your arm, we’ll show you why you should be planning trips to Phuket and Sri Lanka ASAP. And, if you already think Ferraris are hot, wait till you see the new Ferrari 812 Superfast.  It leaves everything else in the dust, just like this issue.

Our August/Sept 2017 – What the Heck? issue – is inspired by those crazy things that take your breath away for a wealth of reasons. From erotic watches to Zaha Hadid’s upcoming hotel in Dubai via a state-of-the-art detox retreat in Bavaria where they’ll have you swallow pill-sized cameras to know you inside and out, you’ll find some of the world’s most outrageous products in our WHOA! supplement. But this month’s main mind-bogglers come courtesy of Queen Rania of Jordan, who chimes in on her view of the Middle East’s current state of affairs (a subject that always gets us going) and Virgin-founder Richard Branson, whose unconventional approach to business has made him one of the world’s most successful entrepreneurs.  We then travel in time by going inside a historical house in the heart of Beirut, an 800 square-metre property being carefully restored to its former glory, not as a moneymaking scheme but as a single residence smack dab in the middle of a busy commercial street. Continuing on this strange odyssey, we bravely head to a new luxury lodge in Kenya to track rhinos, yes, just for the thrill of it. Finally, the shockingly-hued Mondomarine Ipanema yacht tickles our fancy before we introduce you to the return of handwritten notes, thanks to a new product we love, Montblanc’s oddly revolutionary, airport–friendly augmented paper.

Our June/July 2017- Happy issue- Our April/May 2017 – Indispensable Issue – to kick off summer on a positive note, we’re serving up a page-turner full of the things that make us smile.  Love is at the top of most people’s list, so we take a look at how the popular dating app Tinder aims to deliver this elusive feeling in the digital age. We follow up with an interview with Italian auto design house Pininfarina’ s CEO Paolo Pininfarina, and find out how Ferrari’s go-to design company plans to make its mark in the Middle East.   We step inside Villa Kali, a blissful, modern beach house in Northern Lebanon and meet interior designer Francis Sultana in his elegant London showroom, where he talks art, design and his passion for craftsmanship. To keep you up to date on the latest in fashion, we get acquainted withthe founders of London-based Duke & Dexter, who’ve turned a fledgling startup into a bold collection of men’s footwear that keeps showing up on the red carpet. It’s also time for our annual horological supplement, where we give you the scoop on one of our favorite things: the latest in watches. Finally, it’s off to a few of the happiest places on Earth- namely Bhutan and Indonesia, with a pit stop in Italy for Mille Miglia, where we were fortunate enough to get prime access to one of the automotive worlds’ most prestigious races.

Our April/May 2017 – Indispensable Issue – we shed the light on the things, people and ideas that appeal to us on so many planes we’re utterly hooked. We start off with a product literally no one can live without, the smartphone, and ask Google’s CEO just what he means when he says his company is thinking post-mobile. Then we meet the brothers behind The Kooples, whose collections feature staples for everyday cool before Michael Jeha, the Managing Director of Christie’s Middle East, tells us why art is integral part of a balanced society, which leads us to find our own inner-balance with an escape to the car-free, eco-friendly Vigilius Mountain Resort for a much-needed breath of fresh air. Then it’s off to London for a stay at the newly opened (and always right) Four Seasons Hotel Hotel at Trinity Square. And in between trips to the Mercedes factory in Stuttgart (to find out they credit their design department for helping them reach top spot in luxury car sales), a race up to Jebel Jais ( in a Ferrari GTLusso) and a cruise (on a very compact little ‘super’ yacht), we also ask six highly influential global personalities what they find indispensable in their every day lives.

OurFebruary/March 2017– Millennials Issue –features Generation Y’s brightest and most enterprising movers and shakers. We show you how Lebanese architect Fouad Samara turned a tiny plot of land into Modulofts, a genius and stylish, space-efficient apartment building featuring sliding walls. Brooklyn-based designer Nanu Al-Hamad talks about what’s new in furniture and product design and weshowcase Reemami’s Spring/ Summer 2017 collection and interview the brand’s designerReema Al Banna, who shares her thoughts on what Millennials really want to wear. To give you the lowdown on what 16-36 year-olds want as a ride, we test drive the new Porsche Panamera and compare the coolest yachts around, Aston Martin’s new AM 37 and Mercedes’ Silver Arrows 460 Granturismo. Wemake a pit stop at a hip boutique hotel in Berlin and take you on an adventure to the icy Northwest Passage.Plus,just so you’re in the know, we show you all you need for a great ski holiday and give you a behind-the-scenes look at this year’s Dubai Watch Week. This may be our greatest issue yet.

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