Augustman Malaysia - February 2024

In this issue

The dragon has been a central figure in Chinese culture since time immemorial. This year, the Spring Festival prompted a wide range of luxury brands from fashion, horology, liquor, motoring, and more to collaborate with more ethnic Chinese and oriental artists than ever before for their festive collections, the best of which have been thoughtfully curated in our February 2024 issue, with the aim of immersing you in the spirit of the Dragon year.

In search of an ideal ethnic East Asian male figure to lead our Lunar New Year celebration this February, Augustman Malaysia turned to Puma for an exclusive cover story featuring the brand’s celebrity spokesman - mixed martial artist of Korean descent and star of the hit reality show Physical 100, Yoshihiro Akiyama a.k.a. Choo Sung-hoon, or more fondly known as Sexyama. In addition to the success of his mixed martial art career, the man of the hour inspires us not just with his unwavering mettle to both compete and lead, but also with his impeccable taste in luxury and characteristically dandy style.

REUNITED OVER SNEAKERS

AUGUSTMAN MALAYSIA HOSTS ITS FIRST A-LIST EVENT OF THE YEAR AT THE COLE HAAN BOUTIQUE IN THE EXCHANGE TRX

1 min

RED DUSK

For the past few decades, China enjoyed a red dawn as its economy flourished, thanks to rapid urbanisation and a thriving export-focused economy. Are the harbingers of a red dusk here?

3 mins

Electricks

Toys from the world of gadgetry

3 mins

FROM KUALA LUMPUR TO GOTHAM

The Marvel-ous journey of Malaysian artist Alan Quah

4 mins

SECONDHAND BOOKS, FIRST-RATE BUSINESS

How Rachel Ang went from selling a handful of books to building her literary empire that is Books n Bobs

4 mins

TOUR DE FORCE

Louis Vuitton presents a new Malle Vestiaire, a wardrobe trunk created in collaboration with house ambassador and tennis champion, Carlos Alcaraz.

2 mins

NEW WAVE OF LIFE

Dior artistic director Kim Jones his fifth-anniversary celebrates collection by drawing inspiration from predecessors

2 mins

IT MADE US HAPPY

Spring/Summer 2024 menswear marked the beginning of the Pharrell Williams era at Louis Vuitton.

2 mins

MONSTER INC.

Dior unveils capsule collection in collaboration with Japanese artist Otani Workshop

1 min

Crouching Tiger

Onitsuka Tiger's Spring 2024 paints a tapestry of dynamic designs amidst a ready-to-wear collection couched in quiet luxury.

1 min

FORTUNE FAVOURS THE BOLD

Get into the spirit of the Spring Festival and be all the rage with these Chinese New Year collections inspired by the Year of the Dragon.

7 mins

COOL KID FROM THE BLOCK

Rain Chew has come a long way since he was a college kid. Freelancing as a filmmaker, the 26-year-old also finds ways to express himself through fashion.

3 mins

Snapshot

News from the world of fashion

2 mins

BRINGING SEXY BACK

Choo Sung-hoon, famously known as Sexyama, has achieved many great things as a mixed martial artist. Yet as he approaches 50, he finds himself discovering new passions and priorities, further cementing his everlasting prime as a sportsman.

6 mins

MODERN THREADS OF TRADITION

PHOON MEI CHI PUTS HER SPIN INTO TRADITIONAL TAILORING

4 mins

FROM MOONBEAMS TO MOONWALKS

How the moon affects us and the possibilities it holds

5 mins

Wander

2024 will be a big year for travel. Here are some of the world's best destinations.

3 mins

Groom

Feel good to look good.

3 mins

MORE FOR LESS

An underrated skincare ace card.

3 mins

FLAVOURS OF KERALA

Coast by Kayra offers a sumptuous range of South Indian cuisine from the coastal region of Kerala

3 mins

PHANTASTIC BEASTS

Rolls-Royce presents Bespoke \"Year of the Dragon\" Phantom Extended and Cullinan models, in celebration of artistry, culture and technology.

3 mins

COMPACT, BOLD & BEAUTIFUL

The new Mercedes-Benz GLA 200 steps up its game with a range of enhancements seamlessly blending modern technology with everyday practicality.

3 mins

Tour Italia

On the eve of the launch of Maserati's latest GranTurismo, the Editor sat down with the marque's Head of Design Klaus Busse, discovering how \"rolling sculptures\" are designed in Centro Stile and why the GranTurismo is a microcosm of Italy you can actually drive.

6 mins

Once Upon A Summer Dream

The Macallan's Harmony Collection Amber Meadow in collaboration with Stella and Mary McCartney

1 min

STAG MEETS DRAGON

Glenfiddich collaborates with internationally acclaimed artist Raku Inoue to create a collection of limited editions collectively known as A Gift for Blossoming Futures, signifying hope in the promise of new life soon to bloom.

2 mins

ELIXIR OF PROSPERITY

Artist Yang Yongliang breathes life and good fortune into Hennessy's Lunar New Year collection, in honour of the Chinese zodiac's dragon.

2 mins

The Scion And The Flagship

Augustman spoke to Sincere Fine Watches General Manager Kate Lim at the recent grand opening of the new Sincere Haute Horlogerie flagship in Kuala Lumpur about the SHH brand and its future.

6 mins

Think Different

Dr. Sonja Prokopec, Associate Dean of the ESSEC Academy of Luxury, drops some serious wisdom on the seismic shifts in luxury consumption.

4 mins

THE LURE OF THE DARK SIDE

Omega pays tribute to the Apollo 8 mission, the first human flight to ever orbit the Moon, with a new Speedmaster, created with state-of-the-art technology.

2 mins

SYMBOL Of MAJESTY

Augustman presents the sequel to our definitive guide to special-edition timepieces that pay tribute to the mightiest Lord of the Chinese Zodiac

10+ mins

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Augustman Malaysia Magazine Description:

Augustman Malaysia Magazine is a monthly men's lifestyle magazine published by Hubert Burda Media Malaysia Sdn Bhd. It is available in print and digital formats.

The magazine is aimed at affluent and successful men in Malaysia. Augustman Malaysia Magazine features the latest trends and developments in men's lifestyle, including fashion, style, grooming, watches, cars, and travel. The magazine also features in-depth interviews with celebrities, fashion designers, and other influential figures in the men's lifestyle industry.

Each issue of Augustman Malaysia Magazine features a mix of editorial content, including:

* Fashion spreads: The magazine showcases the latest fashion trends from Malaysia's top designers and boutiques, as well as international luxury brands.
* Style features: Augustman Malaysia Magazine provides tips and advice on how to dress well, from the latest trends to timeless classics.
* Grooming features: The magazine covers everything from skincare and hair care to shaving and fragrance.
* Watches and cars: Augustman Malaysia Magazine reviews the latest watches and cars from around the world.
* Travel features: The magazine highlights the best travel destinations for men, with a focus on luxury hotels and resorts.
* Interviews: Augustman Malaysia Magazine features interviews with celebrities, fashion designers, and other influential figures in the men's lifestyle industry.

Augustman Malaysia Magazine is a must-read for any man who wants to stay up-to-date on the latest happenings in the men's lifestyle scene. The magazine is known for its high-quality photography, its stylish design, and its informative and engaging articles.