In this issue, we take inspiration from the Blue Ocean Strategy way of thinking, that encourages us to 'create new demand in an uncontested market space' (otherwise a "Blue Ocean"), rather than compete in an existing industry. We've gathered stories from young entrepreneurs in different fields with hope to inspire you to make a different or perhaps create your own "Blue Ocean" someday.

In issue #49 we bring you an issue on good design. In the broadest of senses. We meet not just graphic designers but shoes, bags, fashion and furniture designers. They share with us on how they got started, to the challenges they face. We were inspired putting this issue together, and we hope you will feel likewise. Enjoy these and more stories on People, Food, Places and Ideas contributed by our readers.

Are you made from a Cookie Cutter? Or are you a little quirky? In this issue, we explore what it means to be \'quirky\' - from quirky pets, quirky blogs, to a comic artist who draws on Styrofoam cups, to an infographic we can all pretty much relate to. In this issue you can also customise your very own quirky character from page 16-19 just by cutting along the dotted lines. Till the next issue, remember to embrace your quirky side!

We handmade this entire issue specially for our readers. Inside this issue you will find: Old Made New in 'Peperangan Bintang' how Shadow Puppets are given a new spin on things. Bo&Friends, the cute pudgy ceramic gold fishes, Kiya Fabric, Craft travels and whole lot more inspiring handcraft stories.

In our first issue of the year we feature inspiring stories to help you Break-Out in 2013 and to challenge yourself with How to Hack your Life from Tim Ferriss to an inspiring story of how Sean Swarner defeated cancer twice and conquered Mount Everest. Read our other contributed piece from travel, food and ideas in this issue.

In this issue we dig out some vintage haunts for you and speak to the person behind the store Outdated to find out what it is about old antique items that pique his interests. Enjoy our vintage issue!

In November we bring you our FOOD issue. Inspiring stories from people in the food industry plus everything else on Food simply because we Malaysians love to eat.

This month in our League of Extraordinary Coffee issue we wanted to know what inspired cafe owners to open a place of their own and the concept behind it. So what better way to celebrate this rise in independent and artisanal ‘java suppliers’ than to highlight a couple of new coffee haunts about town? From an environmentally-friendly café to the latest project by an established player (in a shopping mall of all places), there’s a perfect cup for every palate.Wake up, smell the coffee, sip and enjoy …

This month the spotlight\'s on fashion, bringing you inspiring stories from up-and-coming Malaysians involved in fashion or doing fashion-related work. We hope more people will support the local industry; to help create reputable brands from our talented Malaysians

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I.M. is the first crowd-sourced magazine in Malaysia. Got a story? We publish it. Our stories come right from the source, and yup, that's YOU!I.M. We feature people, inspiring Malaysians from all around the world, food, anything eatable from around the globe, places to visit & creative ideas to inspire our readers.features are more than your average magazine articles – because we're READER-POWERED! Our readers share their stories with us every month and we publish them in the magazine.

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I.M. - May & June 2013

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