In this issue

In 2004, a profound epiphany sparked within the mind of a visionary, Dr KKJohan, revealing the inherent beauty
and formidable power of brands and branding. Now, on the cusp of two decades past, his fervent passion for brand
advocacy remains as ablaze as ever.

As the distinguished World President of both The World Brands Foundation and The BrandLaureate, Dr KKJohan’s
influence knows no bounds, captivating audiences from all over the globe with his charisma, expertise, and leadership.
From pioneering initiatives like The BrandLaureate BestBrands Awards to catalyzing transformative educational
ventures, each chapter of his journey is a testament to his relentless pursuit of championing the significance of
brands and branding in a world that thrives on innovation, distinction, and authenticity.

In the following pages, we delve into the profound impact of Dr KKJohan’s endeavours, exploring how he has shaped
the very fabric of modern branding excellence.

THE BRAND LAUREATE BUSINESS WORLD REVIEW Magazine Description:

The BrandLaureate Business World Review is a publication in Malaysia. It is also delivered to our internal mailing list which consists of The BrandLaureate Award winners, CEOs of public listed companies and multinationals, the Prime Minister’s office and his Cabinet Ministers, ambassadors to Malaysia and trade agencies.