Branding is a marketing strategy that involves creating a differentiated name and image—often using a logo and/or tag line—in order to establish a presence in your consumer’s mind; attracting and keeping them. Continuing from our Branding Special Part I, this Part II zooms into the big B and its significance (importance) for your salon business—discussing ways to create what we call as a 'killer brand persona', as we explore some of the must-have's (strategies) in building a successful brand—for your business, for your salon.

In this issue, get to know more about “The Customer Service Issue". In addition, we've also got the most inspiring look book collections and the latest in hair trends, news and products you should know more about.

In this issue, get to know more about “The Assistant Issue". In addition, we've also got the most inspiring look book collections and the latest in hair trends, news and products you should know more about.

In this issue, get to know more about “The Hair Loss Issue". In addition, we've also got the most inspiring look book collections and the latest in hair trends, news and products you should know more about.

In this issue, get to know more about “The Collection Issue". In addition, we've also got the most inspiring look book collections and the latest in hair trends, news and products you should know more about.

In this issue, get to know more about Special Report “Golden Scissors Award 2018". In addition, we've also got the most inspiring look book collections and the latest in hair trends, news and products you should know more about.



In this issue, get to know more about The Judges Issues. In addition, we've also got the most inspiring look book collections and the latest in hair trends, news and products you should know more about.

In this issue, get to know more about The Art of Rebellion. In addition, we've also got the most inspiring look book collections and the latest in hair trends, news and products you should know more about.

Over the years we've seen and heard of Malaysian hairstylists being in the finals at international competitions, and this has put the country on the map as one of the most creative hairdressing countries in Asia. But is being the winner of an international competition a big deal in Malaysia? 

H4ufme unveils the country's up-and-coming local talents who are already making waves in the industry and around the world. These talented hairstylists share with us their views on the local industry and the importance of recognition. Read through as these hairstylists give us their insight as Malaysia's rising STARlist.

In this issue, get to know more about The Importance of Social Media for Salon Business Part II, as well as exclusive interviews with Alberto and Tony Ong. In addition, we've also got the most inspiring look book collections and the latest in hair trends, news and products you should know more about.

h4ufme #83 Mar-Apr 2018
In this issue, get to know more about The Importance of Social Media for Salon Business, as well as exclusive interviews with Amparo and Sean Foo. In addition, we've also got the most inspiring look book collections and the latest in hair trends, news and products you should know more about.

In this issue, get to know more about A Stylist’s Occupational Hazards, as well as exclusive interviews with Trevor Sorbie, Sam Lim and Jeffrey Foo. In addition, we've also got the most inspiring look book collections and the latest in hair trends, news and products you should know more about.

On this issue, we zero in on why your salon should go natural, as well as exclusive interviews with Kenzhou. In addition, we've also got the most inspiring look book collections and the latest in hair trends, news and products you should know more about.

On this issue, we zero in on why your salon should go natural, as well as exclusive interviews with Christos Michailidis and Winson Kow from Joico. In addition, we've also got the most inspiring look book collections and the latest in hair trends, news and products you should know more about.

With the male grooming market becoming more and more mainstream, men across all demographic groups are embracing the idea of taking greater care of their appearance, with the use of male grooming products. In this three-part Features special, we zoom into men's grooming and barbering—with some of our local and international stylists and barbers tossing their views on the men's grooming business. With the 'beard boom' reviving, while we find out how our female barbers are making it, in this male-dominating business—all in all, it's men's grooming: the real men's style!

In this final issue of 2016, h4ufme recaps the momentous highlights and milestones of the much anticipated HAIRlah! 2016, while marking the début of H.I.T Awards. From spectacular hair shows by some of our hair geniuses to the insights into their hair career and business voyage—we bring you through a series of a one-of-a-kind visual and auditory experience throughout the 3-day hair spectacle!

In this issue, h4ufme keeps you abreast with some of the much anticipated Hairppenings – both local and abroad. National Winners for Malaysia's inaugural Goldwell Color Zoom Challenge are finally unveiled, while Color Zoom Hairshow '16 in Vietnam delivered a mind-blowing spectacle—vividly capturing the essence of the challenge's theme this year, D!srupt. Make sure to check out Malaysia's National Winners sharing about their winning masterpiece – and for some tips/tricks if you're taking on the Challenge next year. Not forgetting the hair inspirations filling up our pages this issue – from Goldwell Color Zoom '17 Collection IN•FLUX to Spectrum by A Cut Above. Gracing our Salon OTM is Shiseido Professional's flagship, The Koffee House Salon.

A great brand is so much more than a beautiful logo or a catchy tagline. The same applies to hairdressing. While most salon owners think their brand is about their logo and image representing the kind of hairdressing they deliver – it is actually a 'promise', which your brand stands for. In this Branding special (Part 1), we look into the impact of 'branding consistency' and PR's role has on hairdressing—on your salon business. We've got a panel of prolific PR Agencies—whose clientele includes some of the big names in the hairdressing industry—to toss their views and insights into the big "B".

Goldwell Color Zoom, Wella Professionals TrendVision Award, L'Oréal Colour Trophy, Shiseido Professional Beauty Innovator Award, British Hairdressing Awards (sponsored by Schwarzkopf Professional), OMC Hairworld, Revlon Style Masters—they represent some of the finest and most prestigious hair competitions around. Attending competitions provide hair stylists the window to greater inspiration and motivation for their daily work. In our last issue, we look into the perspectives of Judges and Contestants. This Part 2 of our Competition special, we speak to the Organisers and Audience—to find out their take on what makes a good competition.

Goldwell Color Zoom, Wella Professionals TrendVision Award, L'Oréal Colour Trophy, Shiseido Professional Beauty Innovator Award, British Hairdressing Awards (sponsored by Schwarzkopf Professional), OMC Hairworld, Revlon Style Masters—represent some of the finest and prestigious hair competitions around. Competitions provide hair stylists the window to take hair styling to another level—and bring their wildest idea of a hairstyle to life. However, taking part means you've got to put in a great deal of time and effort, while juggling the daily hustle in the salon. In this first part of our "Competition Special", we speak to both the panel of judges as well as contestants—to find out their views towards hair competitions, and the in's-and-out's when competing.

In the past two issues, we have read about several guests sharing their views on the Big E. We have also spoken to international hair gurus from leading salons and academies about overseas hair scene. In this last part of our "Education Special", h4ufme caught hold of some local hair personalities of reputable establishments, of course—to discuss just where we are exactly; in terms of Malaysia's hair scene—our hairdressing education. More hair talks in our 'Hot Seat' this issue—Guy Tang and Michael Poh share their hair journey; and don't miss out our 'Salon of The Month'!

Much has been said about the power of education. But, are we perceiving the importance of 'hair education' the way it should have been? What are we lacking in? Is our local hairdressing scene facing an education crisis? In this Part 2 of our Features Special, we speak to international hair educators and academies about their take on this important topic – more than so, to learn and share about what's happening at the global platform, as we strive to elevate our hair industry.

Much has been said about the power of education. But, are we perceiving the importance of 'hair education' the way it should have been? What are we lacking in? Is our local hairdressing scene facing an education crisis? Throughout this next three-part Features Special, we'll be zooming into the BIG E in the hairdressing industry. Find out what the hair educators, leading product companies and hair academies—local and international—have to say about education in the hair industry, as we march our way in the pursuit of hair knowledge!

In this Part II of "Biz Blitz: The Business Special", h4ufme moves onto several areas revolving around salon management—speaking to several guest experts about various key topics: from managing expectations, building positive salon culture, to retaining staff and establishing customer loyalty. Next, as we put Aaron Yap (Hair Atelier) behind the chair in our "h4ir Visionary", Datin Winnie Loo chats to Michael Forrey (Vidal Sassoon, NY) on his hair journey. Also, check out the awesome hair-inspirations in our collections segment—and how to rock this season with some Spring/Summer hair trend in 'Get The Look' with Shiseido Professional!

In this 2-part of "Biz Blitz: The Business Special", h4ufme zooms into the in's and out's of social media networks—providing an outlook of how 'savvy' your business is. Tossing their views on why should and how can the hairdressers/salon owners utilise the various social media platforms to elevate their hairdressing business in the digital era today, we've got guest experts ranging from stylists to PR agencies and business consultants. Reminiscing their hair journey and success with us in this issue are Alex Lim (La' Mode Coiffure), Emiliano Vitale (é Salon) and Philip Barwick (Muse Hair). Need ideas to décor your salon interior? We've got something 'vintage, with a modern yet glamorous twist' just for you – in our 'Salon of The Month'. Don't miss out our special column by Dave Tan on the newly implemented GST, too.

In this issue, h4ufme digs deeper into the tales of the Orient—as our panel of creative minds and hair stylists shares their inputs on Asian hairdressing scene! From dealing with Asian hair, choosing the right colour, to hair trends prediction, it's an issue of total oriental opulence. More hair talks with guest stylists in our 'Hot Seat' to get you inspired, while keeping you abreast of the hair extravaganzas taking centre stage in our 'Global Hairppenings': 4th AHMA in Taiwan, Ken Zhou 10th Anniversary Super Visual Show (Guangzhou), International Goldwell Color Zoom 2014 in Berlin, and more!

It's the time of the year again! Year-end parties, New Year resolutions, a revisit of the past one year—with some of the industry players/hair stylists sharing with us their thoughts towards the local hair scene (and milestone) throughout 2014, as well as their outlook perspective for the New Year. A year-end recap of your top product highlights, h4ufme presents the mane choice—and find out which products made it to our 'Hall of Fame'. Also, the creative minds toss their takes on some of the hair trends hitting the streets in 2015. Not to be missed, more hair talks with local and international hair gurus—filling you in with their hair-inspirations in 'Hot Seat'! Find out more!

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The H4ufme Magazine is a bi-monthly professional trade publication that covers the latest news within the hair industry of Malaysia. H4ufme is distributed freely to all hair establishments within Malaysia and we currently have over 20,000 readers.

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H4ufme Malaysia - July - August 2016

H4ufme Malaysia - July - August 2016

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