ZBBZ 《早报报志》 - February 2016

In this issue

One New Year, 55 Celebrations
Since ancient times, China has been home to a multitude of ethnic groups. Apart from the Han people, for whom the Lunar New Year is the most important festival on the calendar, there are 55 ethnic minorities which have new year customs that are unique to them

Spike In Popularity
Flowers and plants are winding their way into some unlikely corners of design, as the focus on eco-consciousness has encouraged the blossoming of floral art

Spring Blossom
The first blush of spring brings forth freshness and a burst of colours

Fresh Catch
With the recent raw-fish health scare, chefs are creating delicious alternatives to how
yusheng is made

ZBBZ 《早报报志》 Magazine Description:

ZBBZ is the latest addition to the Zaobao family of publications. ZBBZ stands for Zaobao Bao Zhi 《早报报志》, where “Bao Zhi" is a portmanteau of the Chinese words for "newspaper" and "magazine". The publication combines the intelligence of newspaper journalism with the sophistication of magazine design.
Launched in 2009, ZBBZ is a high-end bilingual (English & Chinese) luxury magazine for the affluent and high-achieving reader who appreciates intelligent journalism and the finer things in life. To advertisers, ZBBZ is an excellent publication for anyone aiming at a readership of high net worth individuals. Readers can choose to read a story in Chinese or English or both. The “news-gazine" endeavours to offer readers an engaging reading experience in whichever language he or she chooses, but one does not replicate the other in content.
ZBBZ aims to inspire readers to embrace new horizons, to make things happen, and to celebrate new ways of looking at life, through the eyes of those walking a few steps ahead.
ZBBZ is spearheaded by Managing Editor Dr Ng King Kang, who is also a senior correspondent with Lianhe Zaobao.