Dog Directory - Issue 2020

In this issue

OVER 100 PAGES OF - Expert advice
25 STEPS TO RAISING YOUR DOG
CHOICES TO MAKE : Medical insurance, or not?

Finding the best breeder

It is your social responsibility to only support responsible breeders

2 mins

Choosing a puppy

Look for these qualities before you make your final decision

3 mins

Cover when you need it

Pet medical insurance is vital in today’s economy – and could mean the difference between lifesaving treatment for your pet and a difficult financial situation

1 min

Health in your hands

You have the power to prevent your puppy from contracting debilitating or deadly diseases

3 mins

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Dog Directory Magazine Description:

Your complete guide to dog ownership

The Dog Directory is for anyone who wants to know more about their pets and responsible pet ownership. This annual publication is the complete guide to responsible dog ownership. Southern Africa’s Dog Directory is published by Animaltalk as an invaluable source of information on ownership of pedigreed dogs. It features over 100 breeds in full colour, articles on choosing a puppy, socialising, health topics and nutrition, training and breeding.

Dog Directory is, for many, the first step to an introduction into owning a dog. It also serves as a reference manual with contact details for registered dog breeders, dog clubs and associations, boarding kennels, grooming parlours, veterinarians, rescue schemes and product information. The Dog Directory is a comprehensive publication to be referred to over and over again.

Reader profile

First time dog owners, Breeders, dog lovers and owners
People that are specifically looking to buy the correct and right for lifestyle pedigreed dog.
Fall into the LSM 8 to 10 brackets
Dog enthusiasts, breeders and professional dog owners
Average age group of 27 to 49
Unique selling points

Established magazine that has been published annually for more than 17 years
1.5 million readers per year
The complete guide to responsible dog ownership
Over a 140 breeds shown in full colour
The only dog annual in South Africa
High reader interaction levels
Loyal reader base
Readers retain issues as a reference guide
Widely used by Veterinary clinics as reference guide for contacts to reputable breeders
Content

Thoroughly researched and expert advice from leading specialists on dog care and training in South Africa and abroad
Comprehensive dog breed finder over 100 breeds in full colour
Special focus on behaviour and training methods
Wild canines of the world
Breeder advice