BOWCHOW SUPERDOG BALANCED NUTRITIOUS MEALS FOR YOUR FURRY BUNDLES

Mr. Ashwin Kashyap Raghuraman, Founder and Proprietor of BowChow SuperDog recently sat down with Ms. Priyanka Tanwar, Editor of Creature Companion Magazine to discuss about his company’s inception, USPs, products, laboratory accreditation and social welfare initiatives. Excerpts . . .

TELL US THE STORY BEHIND THE INCEPTION OF BOWCHOW SUPERDOG. WHAT CHALLENGES DID YOU FACE WHILE SETTING UP YOUR VENTURE?

After over a year of scouring the internet for recipes, discussing with vets, understanding how a dog’s digestive system works, which ingredients aid in growth & development and more research, I officially launched BowChow SuperDog in March 2017. At the launch we only had a handful of clients, all from our circle of friends and family. During our initial days, we were a subscription only model, it proved to be very challenging for us as people would not prefer subscription for themselves let alone for a dog food startup. Several changes had to be made in the original plan to ensure our continuity and sustainability in the pet food startup space. Today we serve our yummy chow to several pets across the country. BowChow SuperDog was started with the idea of providing best and natural nutrition to our furry friends using only real and whole ingredients. Competing and popular brands not only lack nutrition but also use inferior quality ingredients in their pet food products.

Being a pet lover myself (I have 3 dogs), I set out on a mission to figure out what was the best way to feed my pets. I came up with the idea of BowChow SuperDog (best chow for your best friend) along the way.

Coming from an orthodox TamBhram vegetarian family, my first challenge was to figure out how to handle meat myself. This was followed by understanding how and why it was very important to our pets. During the initial days, I had the help and support of a dear friend Raghuraman Uncle (not my father) who taught me everything I needed to know about cooking with chicken for pet food. After several months of trial and error and multiple recipes, we locked on to the existing recipe which is now loved by every pet.