FRESHWOOF

FRESHWOOF is a popular name for Urban Tails Private Limited. As they say, it is an initiative to bring back the ‘real food’ in your dog’s bowl. We got an opportunity to have a conversation with its proud founders Sakshi Sharma, a certified Canine Nutritionist and Tejwinder Singh, a dog enthusiast. They are active in serving ‘ready-to-eat’ human-grade fresh food that is free from any preservatives/chemicals or artificial ingredients. They discussed about their company’s inception, products and marketing strategies. Following are the excerpts from the meeting…..

WHEN DID FRESHWOOF COME INTO BEING? WHEN DID YOU DECIDE TO START THIS VENTURE?

Sakshi: It all started when we were in college. Once when I introduced my dog to Tejwinder, he asked me out of curiosity as to what do I feed my dog. I told him that I feed her only homecooked meals. His second question was obvious that why not packaged food available in the market and why only home-cooked food. I explained him that after researching enough about the kind of food that should be served to our pets and after speaking to various veterinarians, I have come to a conclusion that food that is available in the market is mostly filled with preservatives, by-products, harmful chemicals, and artificial ingredients, which are not fit for human consumption. So, I don’t prefer feeding my dog the packaged food.

Tejwinder: When Sakshi explained me all this, a thought popped up in my mind as to why not start our own healthy dog food venture. Then we started working upon this idea followed by intense research. Finally, after around 8 months, we had three recipes with us. Next step was to get the taste test done, so we spotted 15 dogs in Ajmer and served them our recipes. Unfortunately, not a single dog tasted our food. We did not lose hope and again started from scratch. It took 8 another rounds to finally get our three likeable dog food recipes, which are part of Freshwoof now.

Sakshi: Freshwoof was incorporated in December, 2019, but we started working on it in January, 2018. So, ‘Freshwoof’ is the product of our hard work over the two long years.

WHY DID YOU CHOOSE VEGETARIAN PET FOOD? WHY DO YOU THINK IT IS GOOD FOR OUR PETS?