BENEATH THE SURFACE

RAHUL CHOPRA, CEO, BOARDS & PANELS, EVEREST INDUSTRIES, HIGHLIGHTS THE LATEST TRENDS IN BUILDING PRODUCTS

Everest Industries has recently rebranded itself. Tell us more about this.

For many years, we were in the space of building products targeted towards industrial customers. However, in recent years, we have started focusing on new-age, lightweight, environmentally-friendly building products, many of which are very aesthetical in nature. These new-age products can provide high-end interiors and exteriors, which don’t harm the environment in any way.

Typically, you have a water shortage and construction stops. If you have pollution in Delhi, construction is put on standstill. Due to any shortage of raw materials – essentially, sand, bricks and aggregate – construction stops. That is not the case with these products, which are factory-made, pre-fabricated building products, making them very easy to use and install. And they give you the advantage of high-end interiors and high-end interior finishes.

That is why we decided that we will reposition ourselves and, as a result, we have a new brand identity, which takes us into the modern times without losing the basic functionality that is required when it comes to building products. These building products are extremely durable, fire-, termite- and moisture-resistant, in addition to providing an aesthetical orientation. We find a lot of the high-end hotels, restaurants, commercial complexes, hospitals and residences are starting to use this product.