Scandi-neutral was the design brief for a collaboration between three creative enterprises. Styled Habitat Design worked with Royal Haskoning DHV and Live Loud Girl to design he interior for Jotun’s new regional headquarters in Dubai Science Park.
What they created together is a timeless design combining natural materials with a neutral colour palette as homage to Jotun’s Nordic roots.
Live Loud Girl served as the stylist consultant. Having worked with Jotun on their consumer market for a number of years, the agency’s love for simplicity, creativity and Scandinavian design ensured that all design decisions were in keeping with the firm’s aesthetic and brand.
Located on a 12,000 sq-m plot, the headquarters and R&D labs are set inside two separate buildings, designed by Netherlands-based architecture firm Royal Haskoning DHV, led by architect Hisham Al Hayouti, in line with Jotun’s guidelines and brand expression.
The architecture embodies Scandinavian simplicity and modernity coupled with a sustainable and innovative design. Upon completion, the buildings are set to accommodate up to 230 people.
Styled Habitat paid homage to Jotun’s Nordic roots and Scandinavian sensibility of ‘functionalism’ through a concept that offers a timeless and honest design, finely crafted using natural materials with a focus on simplicity and functionality.
It was Jotun’s first project of its kind in the region, so it was important to ensure it reflected the strength of its brand values.
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