Goodbye 2020, hello 2021
3D World UK|March 2021
Matthew Martin, MD of Immersive Studios, on what we can expect from the world of immersive tech in the year to come
Goodbye 2020, hello 2021

If 2020 has taught us anything, it’s that we shouldn’t get too comfortable with what we expect to happen in the future. It was the year that turned the whole world on its head – both socially and economically – and it brought about big changes in the tech sector that look set to stay. So while we might know better now than to expect every predicted trend to be set in stone, we’ve nevertheless pulled together what we think 2021 might mean for immersive tech.

VIRTUAL EVENTS ARE HERE TO STAY

2020 saw an almost overnight transition to remote working. Something that has always been theoretically doable but never widely adopted suddenly became ‘the new normal’. Next year, it will just be normal. And while remote working has been relatively straightforward for industries that don’t rely on bringing together large groups of people, the same cannot be said for the events industry – which has been brought to its knees by the pandemic. However, the rapid need to replace physical events with virtual ones has accelerated the creation of increasingly complex and multi-functional virtual event platforms, which have proved their worth time and time again in bringing together international audiences over an internet connection.

While we can all hope that the rollout of the vaccine on a global scale will enable events to start up again in person in 2021, the benefits of holding a virtual event, perhaps in parallel with a physical event, remain strong. Virtual events have vast reach, are easily accessible, cost-effective and environmentally friendly. So in the year to come, we can expect to see virtual event platforms continue to thrive in increasingly creative ways because, let’s face it, they’re probably here for good.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM 3D WORLD UKView all
Nvidia GeForce RTX 4080 Super Founders Edition
3D World UK

Nvidia GeForce RTX 4080 Super Founders Edition

On the surface, the GeForce RTX 4080 Super is barely any different from the vanilla GeForce RTX 4080 that was launched in 2022.

time-read
1 min  |
December 2024
MCU VFX moments
3D World UK

MCU VFX moments

Pros choose their favourite CG shots from the Marvel Cinematic Universe

time-read
4 mins  |
December 2024
Nosing around on Fallout
3D World UK

Nosing around on Fallout

We sniff out the story of how FutureWorks brought The Ghoul to life with the creation of his iconic noseless face

time-read
4 mins  |
December 2024
DISCOVER RED GIANT GEO'S HANDY TOOLS
3D World UK

DISCOVER RED GIANT GEO'S HANDY TOOLS

Heather Sterland introduces one of the newest additions to Maxon's suite of Red Giant VFX plugins with an atmospheric lunar creation

time-read
4 mins  |
December 2024
BUILD AND ANIMATE A FUN-FILLED ROBOT
3D World UK

BUILD AND ANIMATE A FUN-FILLED ROBOT

Expand your horizons with Julio Benavides, who reveals his workflow for creating a charming hard-surface character

time-read
4 mins  |
December 2024
DESIGN STRIKING SCULPTS AT SPEED
3D World UK

DESIGN STRIKING SCULPTS AT SPEED

Learn how to build 3D characters that balance visual quality and efficient workflow with pro advice from Oh Holy Mary

time-read
4 mins  |
December 2024
CREATE A CANYON ENVIRONMENT
3D World UK

CREATE A CANYON ENVIRONMENT

Build a stunning desert setting with an expert walkthrough from Romain Eboli, who uses high-quality Quixel assets

time-read
4 mins  |
December 2024
TURN A 2D CONCEPT INTO AN INCREDIBLE 3D-PRINTED FIGURE
3D World UK

TURN A 2D CONCEPT INTO AN INCREDIBLE 3D-PRINTED FIGURE

Concept artist Emily Chapman shares her process for sculpting, printing and painting an outstanding model to put on display

time-read
8 mins  |
December 2024
Goodbye SAIGON
3D World UK

Goodbye SAIGON

Trevor Hogg gets held captive by multiple versions of Robert Downey Jr.while uncovering the visual effects of HBO's spy series The Sympathizer

time-read
5 mins  |
December 2024
IMPRESSIONISTIC REALISM
3D World UK

IMPRESSIONISTIC REALISM

Trevor Hogg learns how the artisan aesthetic came to be for The Wild Robot

time-read
6 mins  |
December 2024