Can Ethics Be Good For Business?
What’s behind FairKind?
As an eco-conscious and fair trade toy shop, the motivation behind FairKind is a simple one: to put people and our planet before profit.
The FairKind idea started with the unsettling awareness that so much of our success in Western society is reliant on the exploitation of people and the environment. Most of the products we buy can be traced back to poverty and trade injustice at some level and it is this sobering knowledge that drives me to demonstrate a better way to operate a retail business. I am a for-profit business, but I refuse to succeed at the cost of anyone’s welfare, and I hope that my commitment to my morals will encourage others to follow with their business practises.
How was it created?
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