Adient India, the largest global automotive seating supplier, and a front runner in building the ‘seats for tomorrow’ is offering full seating solutions, for the passenger and commercial vehicles. In India, Adient has 9 assembly plants, and over 11 customers. With 1500 employees, the largest seating tech centre in India established in 2000. Till date it has completed more than 60 programmes designed and launched locally. In a recent interaction Murali Rajagopalan, Director and Country Manager, Adient India told Ashish Bhatia about the company’s future plans and uniqueness of Adient. Edited excerpts:
Q: What do you mean by the phrase ‘car seats for tomorrow’. What does it mean both in the global as well as the India context?
Rajagopalan: There is a very good consensus among the stakeholders on how the cars of the future should be. The only point of debate there is when? in case of autonomous cars etc. There is a very clear trend. The cars of the future are definitely going to be electrified, autonomous to various degrees, and will be used by many people and not just by a single owner. When it comes to future gazing, no company can have a clear answer. We as a company are working very closely with our customers who in turn are also trying to gaze the future. It is a joint effort to analyse the trends when it comes to building the ‘car seats for tomorrow’ ahead of the competition.
In India we are lagging as the market is yet to mature. Light-weighting is the immediate need in the Indian market as it has been tackled across the rest of the world. Take for instance, the Hyundai Motors Chennai plant, at the visitor’s lounge, one can find employee posters acknowledging their contribution in reducing weight by a margin of 15 grams. It is because light-weighting directly impacts fuel efficiency.
It is a definite trend in India, and Adient, being part of the heaviest component manufacturing, we are up for the challenge. Secondly, we see customisation as another trend developing in the country. India as a market is less homogenous than Europe and other countries. Lastly, on the type of vehicles, we see people moving from smaller vehicles to bigger SUV-type vehicles. All the 3 trends naturally have a bearing on the market for seats.
Q: Are there any flagship or popular products that have been classified at Adient as key market drivers for India?
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
RENESAS UNVEILS MULTI-DOMAIN SOC.
Renesas Unveils 5th-Generation Multi-Domain SoC for ADAS, Infotainment and Gateway Systems
BORGWARNER SECURES NEW HVCH PROGRAMS
BorgWarner has secured three significant business wins for its High Voltage Coolant Heater (HVCH) technology, expanding its reach in the Chinese, Korean and Japanese electric vehicle markets.
RESHAPING REALITY
Abhiyantriki, the 26th annual technical fest of K J Somaiya School of Engineering at Somaiya Vidyavihar University, took place at its Mumbai campus under the theme ‘Reshaping Reality’, focusing on futuristic innovations and real-world problemsolving.
CONTINENTAL TIRES INDIA CELEBRATES CONTINUED PREFERRED PARTNER STATUS
Continental Tires India reaffirms its dedication to customer-centric solutions and operational excellence through its sustained partnership with Mercedes-Benz AG.
ACMA IAUTOCONNECT 2024
The Automotive Component Manufacturers Association of India (ACMA), hosted the ninth edition of its premier buyer-seller event, iAutoConnect, at Yashobhoomi in New Delhi.
4TH ACMA AUTOMOTIVE RAW MATERIALS CONCLAVE
The 4th Automotive Raw Materials Conclave focused on automotive innovations and sustainability in nonferrous materials, writes Richa Tyagi.
MOBILITY PLAYSETS
Even as the Indian automobile industry touches new heights and innovations, it is the commercial mobility play sets that continue to be a major draw. It is a good starting point for the next generation, writes Prajakta Chavan Rane from her plant sojourn.
SUSTAINABILITY AS STRATEGY
In an Industry Talk session, Satyakam Arya Managing Director and CEO, Daimler India Commercial Vehicles spoke to Ashish Bhatia on integrating sustainability into the overall business strategy.
EMBRACING SHOPFLOOR AUTOMATION
In manufacturing, where precision, efficiency, and cost-effectiveness are paramount, Mahindra Mahindra has embraced shopfloor automation as a cornerstone of its strategy
FREUDENBERG EXPANDS MANUFACTURING FOOTPRINT
Freudenberg opens two state-of-the-art manufacturing plants in Morinda, marking its largest investment in expanding the manufacturing footprint in India, writes Richa Tyagi.