Future Mobility - Branding & Marketing Challenges for OEMs
Auto Tech Review|October 2016

At the recently held SIAM Annual Conclave I sat through a presentation by a gentleman of the World Economic Forum about the 4th industrial revolution, pressing the case for autonomous vehicles across the world.

Future Mobility - Branding & Marketing Challenges for OEMs

That tickled my grey cells about which is the cart and which the horse. Does a mayor in New York actually look for autonomous vehicles or for decongestion on the roads? Does Delhi need the same solutions as in New York? Does Trichy suffer from the same problems as in Delhi?

What really is the future of mobility in India? And are the OEMs prepared for the same – either determining the future or gearing up to it?

The Indian automobile industry has a working template in the AMP 2026. It has three key goals – become the third largest market in the world, contribute to 12 % of India’s GDP and add 65 mn more jobs to the national working population. While on its way to becoming the third largest market, does the industry have a vision of the mobility landscape 10 years from now? While 65 mn more jobs are added to the existing 20 mn, what exactly will they be engaged in and what types of skills will they need to fuel the mobility landscape in 2026?

WHAT’S THE FUTURE LIKE?

To me, the future of mobility in India will be one that is connected, shared and converged. A bit on each of these attributes. The future of mobility will have connected solutions that offer drivers of various vehicles ability to communicate with each other, within both closed groups and open protocol.

For example, all CVs within a fleet will communicate with each other in terms of location data, vehicle diagnostics, logistic updates, driver health and destination dynamics. Basically, the CVs within the fleet are not only finishing their own tasks but also collaborating with the others for overall efficiencies. This is a closed group wherein each enterprise might design their own proprietary solutions.

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