Tata Motors’ ‘Turnaround 2.0’ programme has worked wonders for its commercial vehicle segment as it has delivered a robust sales performance on the back of a slew of new product launches across various segments. Auto Tech Review recently spoke to RT Wasan, Vice President, Sales & Marketing (Domestic Operations), Commercial Vehicle Business Unit, Tata Motors Ltd to know about how it is bracing up for the future.
RT Wasan has had a work stint of over 23 years at Tata Motors and has been serving in his current role since August 2015. He joined Tata Motors in the Hire Purchase department, looking after the financing of commercial vehicles before he joined the Dharwad manufacturing facility as a Project Manager in 1996. Wasan subsequently served as Assistant Product Manager of the commercial vehicles business in July 1999, and then later as Product Manager for the Medium & Heavy Commercial Vehicles division. He also served as Regional Manager for the Western region of Tata Motors’ Commercial Vehicle Business Unit as well as serving as Regional Head for Africa, Latin America, and SAARC regions. Wasan took over as the Head of the Commercial Vehicles International Business in July 2009, where he spent six years, leading the company’s growth in the international market while opening up new markets for the company. He is a Mechanical Engineer with a Post Graduate degree in Marketing Management.
What’s your take on the growth journey of the Indian commercial vehicle industry?
Substantial government infrastructure spending, affordable housing coupled with rural projects such as irrigation have provided a real boost to the Indian CV industry. Segment-wise, the M&HCV segment grew significantly over the same period, backed by the impressive growth of the construction segment, propelled by the government’s push for affordable housing under Pradhan Mantri Awas Yojna, and heightened focus on road construction. In fact, the implementation of the increased axle load in all existing vehicles from July 2018 benefitted the M&HCV segment, resulting in a 20-22 % spike in the freight carrying capacity.
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