Shell Lubricants India, part of the leading global lubricant supplier Shell, is rapidly transforming into an energy transition company. The company has a five percent market share in the Indian lubricants space, and to know about the approach it is adopting to cope with the changing dynamics of the automotive industry, Auto Tech Review caught up with Mansi Madan Tripathy, Country Head – Shell Lubricants India Cluster.
As the Country Head at Shell Lubricants India Cluster, Mansi Tripathy currently spearheads a team of 300-plus employees responsible for manufacturing, selling and marketing of lubricants to automotive and industrial customers across India, Bangladesh, Sri Lanka and Nepal, which combined, form the world’s third largest lubricants market. A seasoned business leader with over two decades of experience across diverse industries, Mansi had earlier served as Chief Marketing Officer – Shell Lubricants; Global Director at Gillette; Asia Pacific Head – Consumer & Market Knowledge at Procter & Gamble besides assuming various other roles across the Asia Pacific region. Mansi is a BTech in electronics and communication from the National Institute of Technology Kurukshetra, and holds an MBA degree in marketing from SP Jain Institute of Management & Research.
What is Shell’s focus in the automotive industry that is witnessing massive transformations?
Shell is no longer an oil & gas company – it has transitioned itself into an energycentric company, which clearly indicates our intent to move with the changing industry trends. Shell’s scenario planning unit looks at how the world will evolve over the next 35-50 years and subsequently focus on what should be the technology, product, capability platforms, etc. Based on these factors, you then come closer to the next few years, where interventions like BS VI and electromobility will come up.
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