TATA Communications - To Enhance F1 With Digital Solutions
Formula One is a sport driven by timing and precision, is very tech-focused and a lot of activity takes place behind the curtains. A number of companies work behind the scenes to make FI cars, drivers and pit crew perform at their peak. Within this, a large responsibility lies with providers of digital connectivity, which is a major enabler in F1.
One company that provides digital solutions to the entire F1 ecosystem is Tata Communications. It covers the entire ecosystem, from the company that runs the sport – Formula One Group, to the team that wins – reigning world champions Mercedes F1 team, as well as many broadcasters who take the sport to the fans globally. In an email interaction, Mehul Kapadia, Managing Director, Tata Communications F1 Business, tells us about the company’s solutions for F1, other ventures, as well as about its F1 Connectivity Innovation Challenge.
F1 SOLUTIONS
Kapadia said that the company’s unique partnership with Formula One Group has evolved over the last five years, as it works together to transform the sport by harnessing the latest digital innovations. As the official connectivity provider of F1, Tata Communications has enabled seamless broadcast of races to tens of millions of fans across the globe with a complete end-to-end solution. This includes connecting each race location to the company’s global network in two-three days and dismantling it in three hours, which is a process that would traditionally take weeks, he explained.
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