It is four months now since Eishin Chihana took over as Chairman of Yamaha Motor India group but he has -already seen enough during this time to understand the potential of this humongous market.
Even while two-wheeler sales across the country have reached record lows of 13-14 million units last fiscal, they are still sizable enough for companies like Yamaha to fight for a share of the pie. Chihana has also been closely observing the electric scooter trends and makes it known that his company is as keen to throw its hat into the ring quickly.
I see the electric two-wheeler segment growing rapidly, especially for scooters which will be faster than anyone can imagine. In the case of motorcycles, this will take a bit more time, he says. Yamaha has a dedicated team for development of electric scooters back at headquarters in Japan.
Eishin Chihana has worked closely in the development of the E01 electric concept and the Neo's both of which could make their way to India in the future.
More recently, the company announced its new generation e-scooter, Neo's, for the European market with plans to release it across ASEAN in phases. Work is now underway to see how we can make a best fit for Indian usage. This will mean checking out production options for Neo's and using existing plant capacity optimally.
Additionally, positioning this model from the marketing and communication point of view is also being studied carefully. “Neo's is the model for Europe and we are examining what is the best way to market it in India, explains Chihana.
All charged up
Yamaha is keen on bringing the recently launched Neo's to India.
Studies are underway to check its viability.
Japan is working closely with the R&D team in Chennai.
Indian suppliers have huge skills in mechatronics which is a bonus.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Spain's Fersa Group invests in India-based Delux Bearings
Besides theRs100 croreinvestment, the Indian company gets access toadvanced technologies and bearings with arange of applications that willhelpinits global growth strategy, writes Manobhava Baruah.
Tata Autocomp to open compact dual-clutch transmission plant
Amidthe country’s growing need for personal mobility with easy manoeuvrability, comes the demand for vehicles with automatic transmission. Tata AutoCompisready tomovein writes Shruti Mishra.
Pankaj Munjal-backed Hero Motors raises equity from GEF Cap
The company willinvest Rs1,500 crore over thenextthree years andit expects 60 percent ofits turnover to come fromelectric vehicle parts. Itaims to becomea Global EV Solutions Company from India
New age thermoplastics for next-generation EV batteries
Saudi-based global materials major SABIChas developed cutting edgein fire-resistant polymers and flame-retardant materials that comply with various EV battery safety standards across the world.
Switch Mobility to meet growing e-bus demand with fresh capex
Oncourse for abillion-dollar business, the company is exploringa possibility of operating satellite factories across the country to serve different geographies, write ShahkarAbidi and Ketan Thakkar.
Kia India to invest Rs 2,000 crore in EVS, to introduce new e-RV in 2025
New investmentto drive R&D, infrastructure development and manufacturing capabilities. The company willlocally produce EVsin India with possibility of exports as well, writes Mayank Dhingra.
"The government has given enough time for indigenisation but the industry has not taken it seriously"
Amitabh Saran, Founder and CEO, Altigreen, shares his views on problems inthe EV industry and battery localisation solutions with Amit Vijay M.
TATA MOTORS SEES ONE INTWO CARS SOLDAS EVS BY 2030
The company aims to offer wider choices withnew EVs that may straddle a pricebracket of Rs20to 40lakhinthe coming years, writes Ketan Thakkar.
MG Motor India in expansion drive, to invest $100 million
The investment willbe usedtoramp up existing production capacity from1.2to1.4-15lakh units per annum atthe automaker's Halol plantin Gujarat, writes Ketan Thakkar.
"Technology and its multiplier effect are driving business transformations and customer experiences"
Technical Centre India is one of Continental’s largest research and development centres in the world, andasa Centre of Competence’ it also develops customised products for the BRIC countries.
