That’s usually enough drama for one decade. In car industry terms, however, the past 10 years have held as much turmoil and upheaval as the average geological epoch. In 2012, Tesla had yet to launch the Model S. The Paris Climate Accords to which Donald Trump would one day make the US deaf were still three years away from even being agreed. On our side of the pond, there wasn’t even a Euro 6 emissions standard in place for engineers to aim a ‘defeat device’ at, and so our love affair with diesel was still in its sooty, NOx-tacular full bloom.
Other than the Tesla Roadster, only three mainstream production electric cars had been developed to the point of global sale: the Nissan Leaf, the Mitsubishi i-MiEV and the Renault Fluence ZE. Across the whole of Europe, fewer than 8000 examples of those three cars combined would be sold that year. Saab registered more cars than that the year before it went bankrupt (2011).
Without wishing to put too fine a point on it, a supertanker load of s*** has gone down since then, hasn’t it? Dieselgate, Brexit, an economic downturn, the UK announcing a 2030 ICE ban, a global pandemic, another economic downturn, a computer-chip shortage: a new crisis every minute.
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