Underlining one of the many reasons I am not in the economic forecasting business, I have to admit I never expected what would happen to the motorcycle industry as the coronavirus pandemic altered all our lives. I’m not alone, though, because nobody predicted motorcycle sales would boom.
Earlier this year, as businesses and the economy shut down, the jobless rate shot up, and streets, restaurants, and pretty much any vaguely social activity was put on hold, money froze. Predictions for the economy were dire.
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KENNY CUMMINGS
The BUILDER
WORKING FOR THE READER
On 58 years and a new start
WRITING BY ACCIDENT
Learning to get solidly behind every word
LITTLE HERO
The Honda Trail 125 faces Captain Overkill and comes out humbly victorious
CREATIVE TOOLS
How four master builders defined the path of the 2021 BMW R 18
THE SUZUKI HAYABUSA
Suzuki said the first Hayabusa invented a new category called Ultimate Sport. We said, “Yeah, right,”…until we rode it.
FORCES OF CREATION
The Harley-Davidson V-Twin has shaped American motorcycling
ASSAULT ON PIKES PEAK EXPEDITION II
Forty-three years ago, we did it with a Honda 50 and a Stella 10-speed bicycle...
ALTERED STATE of ADVENTURE
Smaller ADVs, bigger rewards.
ADDING A DIMENSION
We send our motorcycle-loving car racer to the Yamaha Champions Riding School so he can learn to think outside the, ahem, box.
