Mike Koval Jr. is now king of the three-peat. The Ram 1500 TRX is the 2021 MotorTrend Truck of the Year, following the Ram Heavy Duty win in 2020 and Ram 1500 starting the roll as the 2019 Truck of the Year. Talk about being in the right job at the right time. Koval Jr. has been with FCA since 2002, the last five years with the Ram brand, and he was made head of the brand in July 2020.
What is your secret for success?
Since Ram became a stand-alone brand in 2009, we’ve had the competitive advantage of clarity in our mission as the only dedicated truck and commercial van brand, entirely committed to understanding and delivering on the needs of our customers.
What's next?
We’re not going to rest on our laurels. An award of this magnitude is validation. This most recent award will help propel us to do even greater things.
Does the Ram name come tripping off the tongue for buyers now?
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