Intercept Vector
Motoring World|December 2017

Catching Up With Siddhartha Lal, Ceo, Royal Enfield

Intercept Vector

Imagine getting a hold of the man spearheading Royal Enfield. Now imagine doing that at Rider Mania, RE’s biggest party anywhere in the world. Yeah, but we managed. Just about.

Q: With a historic brand like Royal Enfield, what are the challenges of maintaining heritage alongside developing technology?

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