UM Motorcycle, a US based company, which began selling motorcycles in India sometime in 2016 and had a peak sales of 11,000 units per annum, has begun the 2019-20 financial year with a duck.
Yes, both production and sales at the Kashipur plant in Uttarakhand state in North India of UM Lohia Two Wheelers, a joint venture between UM Motorcycle and Ayush Lohia controlled Lohia Auto, have come to a halt.
For April and May 2019, the company has neither manufactured nor sold a single motorcycle in the country, according to the sales data released by the Society of Indian Automobile Manufacturers (SIAM).
And to make matters worse, Rajeev Mishra, CEO, UM Lohia Two Wheelers Pvt. Ltd, has quit the company a couple of months back. It is reliably learnt that he has joined a new electric two wheeler project in Andhra Pradesh which will soon be launching electric two wheelers in the country.
Besides, of the 70 odd dealers, more than a handful of UM dealers have shut shop and have left the UM family.
So has the motorcycle company pulled its plug in India? No, the company is relaunching itself with major changes, according to highly placed sources. New products and revamped existing products will be launched in the next four to six months. The changes have been confirmed by Jose Villegas, Global Sales and Marketing Director of UM International. He said that the current situation is a result of “internal misalignment” which is being streamlined.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Skoda Slavia Mid-Size Premium Sedan Is A Style Icon
Skoda Auto globally unveiled the new Skoda Slavia mid-sized premium sedan at a virtual meet that saw the presence of Thomas Schaffer, CEO of Skoda Auto, Gurpratap Boparai, Managing Director, Skoda Auto Volkswagen India, Oliver Stefani, Head of Design, Skoda Auto and Zac Hollis, Brand Director, Skoda Auto India.
BMW iX E-Car Achieves 5-Stars In Euro NCAP Test
The BMW iX premium electric car which has been launched in India, has achieved five-star ratings in all test categories of the Euro NCAP crash test. In the assessment of adult occupant protection, the testers highlighted among other features the effectiveness of the new interactive airbag between the driver and front passenger seats, which provides additional protection against injury in the event of a side collision. Child safety in the rear of the BMW iX was also given the highest possible score for both frontal and side collisions.
Suzuki Unveils All-New S-Cross Model For Global Markets
Suzuki Motor Corporation has unveiled the all-new S-Cross model for the European market. The model will eventually make its way into India in 2022. The new S-Cross makes a strong statement with bold, dynamic SUV styling complemented with a spacious and versatile interior and 48V mild hybrid technology.
BACK TO RETRO RACING WITH ROYAL ENFIELD CONTINENTAL GT-R650 CONTINENTAL GT CUP
The word ‘Racing’ isn’t by any means new to the folks at Royal Enfield. They’ve been building motorcycles since 1901 for God’s sake. Enfield has built wartime motorcycles during the first and second World War. The year 1948, Enfield pioneered the popular Bullet 350 and 500 motorcycles, giving birth to the ‘Bullet’ fad in India.
TVS APACHE RTR 200 4V WITH DRL HEADLAMP AT ₹1.33 LAKH ONWARD
TVS Motor Company has introduced an updated 2022 TVS Apache RTR 200 4V motorcycle. The motorcycle is equipped with a new headlamp and signature Daytime Running Lamp (DRL), which continues to glow, changing its stance to a Front Position Lamp (FPL) that simultaneously functions with low and high beams.
THE TIGER SHARPENS ITS CLAWS
ALL-NEW TRIUMPH TIGER 1200
NORTON MOTORCYCLES REVEALS NEW V4 CAFÉ RACER PROTOTYPE
Norton Motorcycles, a TVS Motor Company controlled company, has revealed a prototype of the V4CR, a naked Café Racer derivative of the V4SV superbike. This is the first prototype to be designed, engineered and built at the recently opened global headquarters in the UK.
MG Astor: MAstor BLAstor
MG Astor will be India’s first SUV with personal AI assistant and will also be the first-in-segment to have Autonomous (Level 2) technology. Astor is based on MG’s successful global platform, ZS.
2021 Skoda Rapid Strong Hearted!
Even with the smaller 1-litre TSI motor, the Skoda Rapid still delivers the same thrill, maybe better for some!
Omega M1KA, India's 1st e- small commercial vehicle launched
Omega Seiki Mobility Pvt. Ltd. (OSM), part of the Anglian Omega Group unveiled India’s first electric small commercial vehicle (SCV)M1KA. Omega Seiki Mobility will start accepting bookings of the vehicle from Quarter 4 of 2021 i.e between October to December 2021.
