The cute looking electric bicycle that resembled a small moped is priced at Rs 19,999, exclusive of taxes. I immediately went to their site to check on it and though bookings were open for this two-wheeler till recently, I got to see the words “Out of Sock” scribbled on the page.
Like they say in India, anything that looks and feels hip, we assume it is Chinese. The general assumption is that everything that comes to India in bulk, from mobile phones, electronic products, household stuff to clothes is assumed to be from China.
I immediately sent a few questions to the company asking for some clarifications. I asked them where this product is made and how much is sourced from India and abroad. The answer was: “We are extremely proud to say that more than 60 percent of the spare parts in Detel Easy are Indian and we are committed to using 100 percent Indian parts by this year-end”. My question went partially unanswered. They did not inform me from where the remaining 40 percent parts came from. The Detel EV plant is based in Gurugram in Haryana.
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