New special edition duo draw inspiration from legendary Ferrari racers of the past
It’s difficult being the purveyor of high-end, super-exclusive merchandise. In the upper echelons of the market, customers are highly discerning, and with limitless amounts of money at their disposal, are constantly on the hunt for products that let them stand out from their peers. In the car business, nobody knows this better than Ferrari, who are past masters at keeping customer interest alive in their models by offering them a constant supply of special editions and one-offs. For those who demand more than the ‘ordinary’ 488s and the 812s, the Italian automaker has launched a new limited-edition special series called ‘Icona’.
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