True enough, Sanchez is now reaping the rewards of his positivity and determination, packed with faith to the Heavenly Father, through Joni & Susan Agroshop and Integrated Farm (JASIF).
FROM SALESMAN TO URBAN GARDENER
Nine years ago, Sanchez used to sell soil conditioner from an agrichemicals company. Since he did not have a farm himself, which would enable him to give factual testimonies to the products he was selling at that time, his prospective buyers were hesitant to patronize his products.
Lacking in space to start a farm, Sanchez thought of planting leafy vegetables in small containers such as in discarded plastic cups and soda bottles which he cut into half, enough for him to apply the products he was selling. Everything went well (thanks to the farmers, farm owners, businessmen, and other agriculture-related institutions and agencies from whom he learned the basics of farming from due to his frequent visits because of the products he’s offering) until he was able to appreciate the benefits of planting his own vegetables at home and maximize the use of small spaces for container gardening, which eventually became a hobby for him.
Eventually, Sanchez made use of social media to post photos of his home garden and products. People who saw the photos became interested in them, so they went and visited Sanchez and purchased naturally-produced vegetables from him. The earnings he got inspired and fueled the entrepreneurial spirit in him to then convert his hobby into an urban gardening business which he named after him and his wife: the Joni and Susan Agrofarm.
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