Kunal Sanghavi discloses that the pandemic has reduced the cost of digital properties
Ravi Lalwani: What are the 3 things that have seen maximum cost decrease during the pandemic?
Kunal Sanghavi: Pandemic has shown many cycles across the commodities, people cost and in stocks. At the inception of the pandemic there was crash in stock markets, then hospitality business taking a crash including hotels, travel becoming very cheap and so was ground level labour who struggled to meet their needs. Most of this was for a brief period. Interestingly, the skepticism has led to a reduction in the cost of various properties including digital properties for advertisements like Facebook etc as people were uncertain for the future moving to lesser spending.
What are the 3 things that have seen maximum cost increase during the pandemic?
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