is looming large to encompass new entrepreneurs and established companies, renting out bridal wear and consolidating vendor data for Internet-savvy brides and grooms.
A wedding for an Indian family is an event of a lifetime. The groom and bride’s parents get busy seeking references of good decorators, caterers and henna artists as soon as the wedding date is finalised. The phone bill shoots through the roof. The uncles and aunties and sisters and her in-laws are called one after the other. When the tech-savvy generation took over, collating these references became a booming online business. The environmentconscious, experience-seeking youngsters also gave birth to the online wedding rental market. They’d rather rent out the onetime use heavy jewellery and designer sherwani for a fraction of the purchase price.
WeddingBrigade, Weddingz. in, Shaadimagic.com, WedMe Good.com, ShaadiSaga.com, Band Baajaa.com and Bollywoodshaadis. com are all vying for the slice of the pie.
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