“What's Good Today May Not Be Good Enough Tomorrow”

The heterogeneity in consumer preferences has led to changes in demand and willingness to spend; subsequently making the marketing initiatives and methods dauntingly complex

- Kartik Mohindra

Whisky once induced visions of grey-haired men sipping the brown gleamy liquid in a dark room encircled by a cloud of cigar smoke. It is ironical and interesting that over the years the same spirit has emerged as an overwhelming favourite that’s no more confined to Scotland. We have witnessed an explosive growth in Irish whiskey which is dominated by Jameson sales worldwide, and the American Bourbon. Japanese whisky, indeed, has always been a blazing trend. Indian whiskies too are spreading their wings beyond national boundaries and are being savoured in several countries.

Of all the entities associated with the revolution in the alcobev industry, Pernod Ricard, with its unique yet comprehensive portfolio, decisively represents something just beyond spirits and volume. With brands like Blenders Pride, 100 Pipers, Jameson, Chivas Regal, Royal Salute, our constant endeavour is to offer brands with purpose and values of authenticity, legacy and craftsmanship.