It would take him five hours to set up the system. He’d begin with the command panel in the grand foyer of the 4,000-square-foot home in a Palmetto Bay, Fla., gated community —then connect it to all the new door and window sensors, motion detectors, and smoke and carbon monoxide monitors. Yet Chiu, who estimates he’s installed systems at 15,000 homes in his two decades at ADT Inc., thought this one could benefit from a bunch of Google gadgets that the company would soon add to its portfolio. “When the Nest cameras come—oh my goodness—that’s going to be a game changer,” he said. “I love having Google on our side.”
A professionally outfitted ADT system can cost hundreds or thousands of dollars, and in recent years the company has begun to face competition from DIY-friendly devices such as Google’s Nest Cams and video doorbells, Arlo, SimpliSafe, and Amazon.com’s Ring, which many homeowners have felt can offer similar peace of mind at a fraction of the cost. Then Google surprised investors in August 2020 by revealing it would buy a 6.6% stake in ADT for $450 million. As part of the deal, the companies also agreed to jointly develop products, integrate services, and have ADT’s thousands of installers and salespeople promote Google’s hardware.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Instagram's Founders Say It's Time for a New Social App
The rise of AI and the fall of Twitter could create opportunities for upstarts
Running in Circles
A subscription running shoe program aims to fight footwear waste
What I Learned Working at a Hawaiien Mega-Resort
Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.
How Noma Will Blossom In Kyoto
The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking
The Last-Mover Problem
A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps
Tick Tock, TikTok
The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban
Cleaner Clothing Dye, Made From Bacteria
A UK company produces colors with less water than conventional methods and no toxic chemicals
Pumping Heat in Hamburg
The German port city plans to store hot water underground and bring it up to heat homes in the winter
Sustainability: Calamari's Climate Edge
Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment
New Money, New Problems
In Naples, an influx of wealthy is displacing out-of-towners lower-income workers