Got Any Ideas?
Bloomberg Businessweek|April 3 - April 9, 2017

Tough Times At The Worldwide Leader In Sports

Ira Boudway & Max Chafkin
Got Any Ideas?

The main SportsCenter studio at ESPN’s headquarters in Bristol, Conn., is a blue-lit box. The ceiling is as high as a cathedral’s, and there’s enough floor space to land a helicopter. Screens are everywhere. “We have about 150 different monitors in here and, of course, miles of LED lighting,” says Aaron LaBerge, the sports network’s chief technology officer, during a recent tour. The hosts’ desk faces a wall of screens that jut out and recede like a giant chest of drawers. To one side, there’s a six-panel touchscreen that can slide apart and come together with the push of a button; a more modest 84-inch touchscreen across the way displays an interactive bracket for the NCAA men’s college basketball tournament. The show’s producers can also summon virtual screens from the floor so that, say, the shooting stats of Oregon sophomore Tyler Dorsey can appear to viewers to float miraculously in the middle of the room. “It’s probably one of the most technically sophisticated broadcast and content centers in the world,” LaBerge says of the building that houses this studio and four others.

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